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Tuesday, October 22, 2002

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Apple's Stickiest Marketing Ploy
by Leander Kahney, Wired News
One of Apple's greatest — and no doubt cheapest — marketing coups is handing out decals of the company's logo, which proud users slap on everything from cars to skateboards to Windows computers.

You Are What You Command
by Charles Wright, The Age
The thing with the Mac is that once you've accomplished what you need to do with that Terminal window, you can leave it and return to Aqua. Just the environment for the new, amphibious man.

Introducing The Microcontent Client
by magazine
The greatest task that remains is integration. Nearly every piece exists today.


PGP Reborn Makes Its Pitch For The Mainstream
by John Leyden, The Register
Encryption products need to become as easy and transparent to use as AV software packages.

Baby Boomers Wary Of MP3 Audio
by Jim Krane, Associated Press
For baby boomers, the digital sound files called MP3s are merely the trend's newest incarnation.

Catching Up With Wayne Kramer
by Stephanie Jorgl, Apple
When it comes to recording, producing and Kramer has long relied on the Mac.

Apple Opens Talks On Event Venue
by Hiawatha Bray, Boston Globe
Apple Computer opened negotiations Monday with IDG World Expo about how to ensure Apple's participation in the Boston Macworld trade show in 2004.

Quark Pulls Out Of UK, 'Dislikes Mac'
by Dominique Fidele, Macworld UK
Quark has pulled out of the UK, firing all but two of its UK staff. One former Quark employee claimed that CEO Fred Ebrahimi "does not like the Macintosh platform", implying that the UK was largely a Mac market.

Probe As Mac Retail Relaunches
by Simon Hayes, The Australian
Apple Australia will launch another foray into retailing this week as liquidators scrutinise the failure of the Buzzle consortium of independent retailers.

Using P2P Technology For Content Delivery
by Jeffrey Burt, eWeek
Jibe Inc. is aiming to use the advantages offered by peer-to-peer technology—including little or no hardware or monthly usage costsóin its new content delivery network software.


Apple's US Focus Losing Customers
by David Frith, The Australian
Plainly, Mac fans in Australia, Japan and Europe have been deserting the Apple ship in droves. When they and their needs are so obviously ignored, who can blame them?

Inside Apple's New Smaller Store: Crowds Still Come For 43rd Retail Store
by Vern Seward, The Mac Observer
43 stores later, Apple still seems to be able to draw a crowd.


Six Degrees: Innovative Software Watches Your Every Move And Helps You Retrace Your Steps
by Jennifer Berger, Macworld
Unless you're perfectly organized all the time (and who is?), you can probably make good use of Six Degrees. It makes connections more as a human being does and less as a machine does.

Have Your Photos Edited By A Pro: You
by Stephen H. Wildstrom, BusinessWeek
Photoshop Elements and PhotoImpact are top-grade tools that amateurs can use and afford.

PowerMail V4.0.1
by Kirk Hiner,
CTM has built a strong feature set into their program, and now they're able to fine tune everything else.


Tuesday, October 22, 2002
by Heng-Cheong Leong

DOES IT WORK WITH OS X? : Operate a Macintosh with an Underwood.

THIS IS NEW YORK : Just because ou streets are dirty, or you've heard they are dirty does not give you the right to litter.

IT'S NOT WHAT YOU THINK : Heath Ledger did this for fun during Christmas in Australia. "Me and my mates liked to put on our thongs and grab weenies and look at the girls go by, and that was our perfect way to male bond."


Is Microsoft Licensing Forcing Banks To Break The Law?
by Dan Orzech,
At issue is Microsoft's "automatic update" feature, which allows users to automatically get upgrades and patches to their systems.

3GHz Pentium 4 On Its Way
by Michael Kanellos, CNET
The 3GHz Pentium 4 will likely be the highest-performing desktop chip on the market when it comes out next month. Not only will the chip run at a higher clock speed than other desktop parts, but it will also contain Intel's hyperthreading technology, which lets one chip act almost like two.

IE Holes Open Up Web Booby Traps
by Robert Lemos, CNET
An Israeli Web-application company has warned users of Internet Explorer that nine related security flaws in the program could be used by malicious hackers to gain access to a victim's computer files.

MS Delays Mira Until 2003
by ComputerWire
Microsoft Corp has delayed the introduction of its handheld "home companion" technology, Mira, until the New Year.

A Burning Question
by Rob Walker, Slate
If Mody can associate himself with the general vibe, then why not?

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