What exactly is dark data? Our connected, digital world is producing data at an accelerated pace: there was 4.4 zettabytes of data in 2013 and that’s projected to grow to 44 zettabytes by 2020, and IBM estimates that 90 percent of the data in existence today was produced in the last two years.
But between 70 percent and 80 percent of that data is unstructured — that is, “dark” — and therefore largely unusable when it comes to processing and analytics. Lattice uses machine learning to essentially put that data into order and to make it more usable.
In the space of just five years, Google has helped upend the sales methods companies use to place their products in classrooms. It has enlisted teachers and administrators to promote Google’s products to other schools. It has directly reached out to educators to test its products — effectively bypassing senior district officials. And it has outmaneuvered Apple and Microsoft with a powerful combination of low-cost laptops, called Chromebooks, and free classroom apps.
Being a parent makes me contemplate the long term, and the relationship between generations. It makes me realize possibilities that I didn’t before. What will it mean for my kid to live with the consequences of the technological world we’re creating now? I’ll never know the way that she will experience it, and maybe that’s the most valuable lesson I’ve learned.
Just finished watching: Hugo, by Martin Scorsese.
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Thanks for reading.