But we're not trying to get anybody to change their business model. We have no objective to do that. All we're trying to do is give the individual the right to say, “I want to be tracked,” or “I don't.” That's all we're trying to do. And then with the privacy nutrition label, we're just trying to give the user more facts so they can make an educated decision of whether they want to download this app or not. It's not aimed at anyone. It's about giving the user more power.
Apple’s big privacy product is built on a shaky foundation: the honor system. In tiny print on the detail page of each app label, Apple says, “This information has not been verified by Apple.”
The first time I read that, I did a double take. Apple, which says caring for our privacy is a “core responsibility," surely knows devil-may-care data harvesters can’t be counted on to act honorably. Apple, which made an estimated $64 billion off its App Store last year, shares in the responsibility for what it publishes.
The ads won’t go away; they just won’t have as much access to your data to target them. Facebook has already said it will comply with Apple’s ATT requirements, so it won’t be pulling its apps from the App Store over this, nor will Apple be kicking them out.
This is good for both companies because Apple’s users want Facebook’s apps (Facebook, Instagram, and WhatsApp) on their iPhones, and Facebook wants their apps in front of as many people as possible. They may be feuding publicly — as they’ve done for years — but their mutually beneficial relationship is still very much intact.
The entire transaction was smooth and efficient, and $69 later my iPhone X feels like it just came out of the box -- at least from a battery perspective. Normally, by 5 p.m. I'd be down to about 10% remaining. Yesterday, I still had 55% -- at 8 p.m.
The packaging of these standalone ear cushions seems to imply that the idea is customization rather than simply for replacements. The box reminds me a lot of Apple’s watch band packaging. It has a simple pull tab to remove the cushions from the box and could be used to store other sets of cushions that aren’t in use.
So is the flexible positioning on the Nomad Base Station Pro a reason to pay more? Sure, if you can afford it, it’s a snazzy accessory. But for those on tighter budgets, save your money.
Apple CEO Tim Cook has penned a letter to US President Joe Biden on behalf of Business Roundtable. In the letter, Cook praises Biden’s swift action on Deferred Action for Childhood Arrivals (DACA) recipients and says the group looks forward to working together on future issues.
In particular, the analog faces reveal what Apple does so well — taking the familiar and making it their own. Over the years, they have released quite a few faces with roots in history. Each one started as an iconic watch archetype and was remade to take advantage of the Apple Watch platform.
It’s time for our annual look back on Apple’s performance during the past year, as seen through the eyes of writers, editors, developers, podcasters, and other people who spend an awful lot of time thinking about Apple.
Dear Apple: Can you also allow me an educated decision on what to keep and what to junk all the iCloud stuff that is currently taking up space in my iPhone?
Thanks for reading.