The Posting-and-Hashtagging Edition Friday, November 12, 2021

How Apple's 'Shot On iPhone' Campaign Became An Enduring Hit, by T.L. Stanley, Adweek

Envisioned from the start for outdoor placement, “Shot on iPhone” was “a ridiculously simple idea,” Myhren said, “based on behavior we were seeing with people posting their photos and hashtagging them in different ways.”

By blowing up those images—in some cases, making them 80 feet tall—Apple showcased both the smartphone’s camera features and the consumers who were experimenting with them, serving as inspiration for other creators.

Apple’s Message For Everyone: Keep Up, by Michael deAgonia, Computerworld

No change is without pain, and while Apple’s transition to a new chip architecture will cause issues in some production environments, these are good problems to have. The hard part for chipmakers, hardware rivals, developers and Mac admins will be keeping up with Apple now that it is, indeed, unleashed.

Coming Soon

iOS 15.2 Beta Adds Messages Communication Safety Feature For Kids, by Juli Clover, MacRumors

When Communication Safety was first announced, Apple said that parents of children under the age of 13 had the option to receive a notification if the child viewed a nude image in Messages, but after receiving feedback, Apple has removed this feature. Apple now says that no notifications are sent to parents.

Apple removed the notification option because it was suggested that parental notification could pose a risk for a child in a situation where there is parental violence or abuse. For all children, including those under the age of 13, Apple will instead offer guidance on getting help from a trusted adult in a situation where nude photos are involved.


Apple Store App For iOS Makes It Easier To Save Items With New 'Lists' Feature, More, by Chance Miller, 9to5Mac

Apple explains that the new lists feature in the Apple Store application is designed such that you can “save items you like as lists,” then share a list with a Specialist in store.” From there, you can also get a recap of your conversation with the in-store Specialist “sent to the app to easily but what you like when ready.”

Keyboard Maestro 10.0, by Adam Engst, TidBTIS

The new version makes sweeping changes, adding the capability to display information and custom menus in the menu bar, improving the macro editor with numerous interface tweaks and menu commands, and adding support for subroutines.

FastScripts Automation Utility For macOS Updated With ScriptLight Search Feature, More, by Chance Miller, 9to5Mac

If you’re looking for a way to take your Mac automation to the next level, FastScripts is one of the most powerful ways to do so.

Airfoil Review: Sheer Delight In Streaming Audio To Any Device, by Glenn Fleishman, Macworld

The single-minded app lets you choose one or more audio destinations from a list of locally connected audio devices, including via Bluetooth, and from networked AirPlay devices. It’s also compatible with Sonos and various Google “Cast” hardware. By installing the free Airfoil Speakers under Android, iOS, iPadOS, macOS, or Windows, you can add those devices’ audio output and use them for remote control of your Mac’s copy of Airfoil.

Chipolo One Spot Review: AirTag Alternative Is Nearly As Good As Apple's Tracker, by Glenn Fleishman, Macworld

But if you want a flat matte black disc that can be attached to a keychain without the additional expense or trouble of a holder, and that produces a very loud noise while remaining unobtrusive to those who might try to grab your stuff, the Chipolo One Spot is an excellent choice.

The Coolest AirPods Accessories You Can buy—AirPods Beanies, Peachy Pods, And More, by Lauren Wadowsky, Gadget Flow

Your AirPods do a lot for you. So, just like your iPhone, you want to treat them right. And that’s where the coolest AirPods accessories you can buy come in. These products keep your AirPods safe from falls, scratches, and getting lost.


Apple’s Unexciting 2021 Mac And iPhone Software Prove It Should Take A Break From Annual OS Updates, by Chaim Gartenberg, The Verge

Apple’s system of annual releases leaves it with the worst of both worlds: siloed updates that come too infrequently for minor features while still not having enough major features to be worth the hype. If Apple can’t make macOS and iOS updates more substantial, it might be time to leave the annual release cycle behind.

Why The Chip Shortage Drags On And On … And On, by Will Knight, Wired

Chipmakers didn’t appreciate the extent of the sustained demand until about a year ago, Yoffie says, but they can’t turn on a dime. New chip-making factories cost billions of dollars and take years to build and outfit. “It takes about two years to build a new factory,” Yoffie notes. “And factories have gotten a lot bigger, a lot more expensive, and a lot more complicated too.”

Bottom of the Page

The weekend is here. And my plan for the weekend is still... stay at home.


Thanks for reading.