The In-With-the-Old Edition Tuesday, July 5, 2022

Why The 13-inch MacBook Pro Is Still Integral To Apple's Lineup, by Dan Moren, Macworld

Of course, when you’re a company that builds powerful, good-looking devices and values its profit margins, your options are limited somewhat when it comes to making your devices more affordable. Which has led to a key part of Apple’s strategy across all its lineups: in with the old. Apple’s made a science out of retaining older products and selling them at lower prices in order to plug holes in their lineups, and it’s a move that continues to serve the company well.


I’ve Been Using The MacBook Pro M2 For Two Weeks — And I Don’t Know Why It Exists, by Tony Polanco, Tom's Guide

You could argue that buying a $1,999 laptop in the current economy is a big ask, one that could make some settle for the $1,399 MacBook Pro 2022 with 512 GB of storage. But the way I see it, investing in the better laptop will be worth it in the long run, if you can afford it.

Use iMac As Monitor: How To Create A Mac To Mac, PC To Mac, Or iPad To Mac Setup, by Michael Potuck, 9to5Mac

Target display mode is an Apple solution to use iMac as a monitor with another Mac in a wired setup. It was a very popular feature for years, but when Apple launched its Retina iMacs starting in late 2014, support was dropped.

The good news is even if you don’t have an 8-year-old+ iMac that supports target display mode, you can still use iMac as a monitor with a variety of different options. Let’s dig into your 5 options…

5 Apple Arcade Games I Just Can’t Quit, From Grindstone To Wonderbox, by Gerald Lynch, iMore

These are the five Apple Arcade games that I've been playing for months on end.

Apple Cuts Trade-In Value Of iPhone, Mac, Apple Watch, And iPad Models, by Sami Fathi, MacRumors

Apple has once again adjusted the maximum trade-in values of iPhone, iPad, Apple Watch, and Mac models, lowering the amount customers can receive when trading in their existing devices for one of the company’s newer products.


The Age Of Peak TV Is Ending. An Age Of Austerity Is Beginning., by Lucas Shaw, Bloomberg

Apple is just about the only place that can still spend like money grows on trees.


But the age of peak TV is coming to a close, and that will impact almost every sector of an industry where budgets, valuations and strategic plans were predicated on a booming market for new programming.

Bottom of the Page

The 13-inch MacBook Pro, I feel, has two problems. Firstly, it is not the SE-version of laptops. Rather, it is the cheapest pro laptop instead. The big missing gap for Apple in the laptop department continues to be the less-than-$1,000 laptop, with the M1 MacBook Air barely hitting the mark. Where's the $800 laptop? How about a $500 laptop?

If Apple can make a good $329 iPad, surely it can make a good Mac laptop that doesn't cross over to a four-digit price tag once a Magic mouse is added to the purchase.

But, surely some pros need a SE of laptops too? I agree. But here's the second problem: Apple chose the wrong 'old' bottle to put in the new wine. It should have went with the 13-inch MacBook Pro without the Touch Bar. Apple engineers had never shown any interests in making the Touch Bar better over all those Intel years; now, there's definitely no more interest from Cupertino to do anything with the Touch Bar. The first time there are some incompatibility involving the Touch Bar, the company will most likely abandon it for good.

That is, this 13-inch MacBook Pro with Touch Bar is very likely the first Apple Silicon Mac to lose support for a future macOS version.


Thanks for reading.