The Scope-Of-Ambitions Edition Monday, August 8, 2016

Playing The Long Game Inside Tim Cook's Apple, by Rick Tetzeli, Fast Company

Apple executives are careful to avoid suggesting that the company is moving beyond its founder’s vision, but that’s exactly what’s happening in Cupertino. It’s a subtle, evolutionary change. Cook is pushing Apple into a future that is bigger and broader than anything Jobs could effect during his too-short life. "I want Apple to be here, you know, forever," he says.

Those lulled by last spring’s bad news into dismissing Cook and his team are likely to miss the scope of the company’s ambitions and its progress in achieving them. While Amazon, Facebook, and Google may crow loudest about their bold ideas, Apple may well have the biggest role in actually defining our technological future.

Once Taunted By Steve Jobs, Companies Are Now Big Customers Of Apple, by Vindu Goel, New York Times

Apple’s iPhones and iPads have become the preferred mobile computing devices for corporations, as industries from insurers to airlines aim to ditch bulky PCs and give their employees the ability to do their jobs from anywhere using smartphones or tablets.

For Apple, which is struggling to reverse declining sales of its iPhones and Macs and has seen overall revenues drop for two quarters in a row, the corporate market is a surprising bright spot. Sales of high-end iPads to business customers in particular have been strong. Nearly half of all iPads are now bought by corporations and governments, according to the research firm Forrester.


Ulysses 2.6, by Ben Brooks

Quickly toggled with a keyboard shortcut, the typewriter mode is the feature I have been yearning for. When on, you can scroll the active line of sheet to wherever you want, and the sheet will stay right where you put it, as you pour words on to the page.

Perfection. This is such a seamless and well executed feature — I had really been missing it on iOS.


Working From Home With A Spouse In The Next Room, by Teddy Wayne, New York Times

Then she met and moved in with her boyfriend, now her husband, who works part time from home as a programmer for a quantitative hedge fund.

“All of a sudden I found it really hard to concentrate,” Ms. Hustad said.

In the rapidly transforming freelance and work-from-home economy, Ms. Hustad and her husband are one of many couples figuring out how to negotiate a shared living and professional space.

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Rules I Live By #1320: When someone offers you mint, always accept the offer. They may just be sharing candies, or they may just be hinting something else too.


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