Good software is friendly, casual, approachable — but also serious, gracious, and respectful. Just like a pleasant real-life experience you’d have at a local business.
As I have looked back on these last few years I’ve come to the conclusion that the change is mostly been in the App Store market, rather than in my own attitudes. In many cases adding advertising to my apps has been something I’ve fought and resisted as long as possible. But in the end the pragmatic answer has been to not swim upstream and instead follow where my customers have moved to.
The market has been pulling me along towards advertising based apps, and I’ve found that the less I fight back with anachronistic ideas about how software “should” be sold, the more sustainable a business I have.
One of my favorite features of Airmail is its integration with other apps and services. Airmail makes it simple to get information out of my email and into the apps where I need it whether that's sending an attachment to Dropbox or the text of an email to 2Do. Version 1.2 adds additional integrations including the ability to send attachments to iCloud Drive and emails to Day One or Ulysses. Bloop's expansion of integrations into even more apps and services is smart and should make the app appeal to an even wider audience.
Over all, there was little evidence that drivers were driving less when they could make more per hour than usual. But that was not true for a large portion of new drivers. Many of these drivers appeared to have an income goal in mind and stopped when they were near it, causing them to knock off sooner when their hourly wage was high and to work longer when their wage was low. [...]
In effect, Mr. Sheldon was saying, the generally rational beings that most economists presume to exist are made, not born — at least as far as their Uber driving is concerned.
Dual-camera lens on a phone, touch-screen-bar on a laptop, and, of course, the Apple Pencil. What do they have in common? They are Apple's challenges to other hardware competitors that they have to also know software, and to operating system competitors that they have to also do hardware.
Apple has always been a computer company. Not a hardware computer, nor a software company. And that is never more true than with its current (and rumored upcoming) slate of products.
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Thanks for reading.