Apple has officially dropped the iTunes branding from its Podcasts app. It’s small change, and one that arrived with little fanfare from the company, outside of a few tweets from the department’s marketing head. But it certainly streamlines the offering a bit, keeping it in line with Apple Music and separating it out (in name at least) from the more legacy iTunes line.
Looking at the larger picture, though, I have to assume that this is one part of a long, inexorable de-branding of iTunes. It proved to be a brand that was capable of having all sorts of non-tune-related things stuffed inside of it, but it was always an awkward fit and at some point it needed to be addressed.
Among many other things, iOS 10.3 makes it clear that the end of the road is near for 32-bit iOS apps. This has been coming for a while—all apps and updates submitted for App Store approval since mid-2015 have needed to include 64-bit support, and Apple has been pledging to purge the App Store of abandonware since last fall. Pretty soon, Apple will simply go one step further and make it so that older 32-bit code simply can’t run on iDevices.
She’s been in the hands of over 100 million people. Perhaps she’s slept on your nightstand. She may have even drunk-dialed your ex.
And guess what: Susan Bennett, the original voice of Apple’s Siri, never saw it coming.
How do you become the most popular voice of the most successful tech company in the world–without your knowledge?
Buying trees is a surprisingly cutthroat business. And it was especially challenging to locate desirable specimens because Apple had been buying trees for its new Cupertino headquarters. When Greenspan and Trollip found a tree they fancied they would “tag it” with a locking yellow tag, to be sure they got it. Eventually all the tagged trees were moved to a nursery in Sunol, where the transbay project team leased 4 acres.
Stuff happens. Hence, this bare-bone edition. See you again tomorrow.
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Thanks for reading.