The new tools in ClassKit allow to build a much more personalized teaching environment. Not all teachers might have the flexibility to build their own curriculum but they can take a more tailored approach to teaching based on what teaching method resonates best with a student. It might not be an approach that results in the biggest market share grab but it sure is strongly impactful.
There’s no question that Apple has a long history of appealing to creative types with its technology. The bigger question is whether that approach will help it grab some of the education market back from Google, which partners with a variety of manufacturers for Chromebooks and has emphasized the utility of apps like Docs and Gmail.
If Apple believes they can make a significant contribution to schools, then they should go all in to change everything about school technology. They should buy major a textbook publisher and change the purchasing model for books when you deploy iPads. They should buy (or buy back) a student information system platform and integrate it with all of their new apps.
They should build a viable alternative to G-Suite that makes it easy for schools to manage communications. They should do all of this at a price where the least affluent districts can deploy it as easily as the most affluent ones.
The design work definitely happens in the United States. However, Cook points out that Apple suppliers produce many components in this country as well.
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All told, Apple works with more than 9,000 U.S. suppliers. For instance, Corning makes the glass for the iPhone display in Kentucky, for example. Chip-makers fabricate Apple processors in America. And a plant in rural Texas that produces vertical-cavity surface-emitting lasers (VCSELs) for the iPhone X’s Face ID system opened with help from Apple’s $5 billion Advanced Manufacturing Fund.
Cook said he’d prefer that Facebook and others would have curbed their use of personal data to build “these detailed profiles of people ... patched together from several sources.”
“I think the best regulation is no regulation, is self-regulation,” he said. “However, I think we’re beyond that here.”
"What you sell in that store says something about you," he said, and Apple chooses not to offer that material. But then he added: "It doesn't mean that you can't use an iPhone to go to your browser and go to some porno site, if you want to do that, but -"
Recode's Kara Swisher, who was hosting the interview, joked, "Nobody does that."
And Cook replied: "I'm not making fun of it."
Apple now curates playlists of music videos to watch like ‘Today’s Video Hits’, as well as featuring the latest new music videos and spotlights on particular artists.
The guest account provides access to installed apps and the Internet, but importantly the way it is configured means it cannot be used to affect the files created by other account users registered to the Mac. As well as protecting documents from prying eyes, this protection even applies to apps, like iTunes not showing any music stored on the Mac by other accounts.
Even better, at the time the guest account logs out, all files created using the account that are stored on the Mac are deleted, leaving the account clear for the next guest, as well as preventing any storage from being used up for the other normal accounts.
Apple's biggest strength is that it designs its own hardware and software. This gives the company the power to make an operating system and suite of apps that are tailor-made and optimized for the Mac. Apple can also plan out new Mac hardware based on the software it's currently developing. In fact, Apple has designed all of the hardware and software it makes to work seamlessly.
So, I guess Apple is not buying Facebook?
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Thanks for reading.