The Far-Larger Edition Thursday, July 26, 2018

‘The Mobile Industry’s Never Seen Anything Like This’: An Interview With Steve Jobs At The App Store’s Launch, by Wall Street Journal

Shortly after the App Store opened for business a decade ago, Apple CEO Steven P. Jobs was thrilled to have paid just $21 million to developers in the first 30 days after its launch. In early August 2008, he invited Nick Wingfield, then a reporter for The Wall Street Journal, to the company’s headquarters in Cupertino, Calif., for an on-the-record interview.

In the interview, which Mr. Jobs allowed to be recorded, the Apple chief predicted that the mobile business could one day become far larger—forecasts that, in hindsight, were not bold enough.

The Secret Call To Andy Grove That May Have Helped Steve Jobs Change The World, by Chris MacAskill, Cake

Here’s how I’ve remembered Gil’s answer over the years: “Great question, we had big internal debates about that. A lot of people at Apple were afraid of Steve and Jean-Louis had many supporters. Be OS was very respected. In the end it came down to NeXT already supporting Intel and that was important to us.”

I remember thinking, oh my God. Steve, you owe me.

Selling Stuff in Broad Daylight

Apple’s Retail Challenge: An Increasingly Complex Relationship With Public Spaces, by Michael Steeber, 9to5Mac

With more people shopping online than ever before, the success of the town square strategy is critical to Apple’s continued relevance in a changing space where other well established brands have struggled. Yet even for Apple, the road hasn’t been without bumps. The push to move closer to the hearts of communities is increasingly met with skepticism and even hostility from residents. Apple is faced with a significant and growing long-term challenge that it will need to tackle in order to fully realize its retail strategy.

Apple Store Robberies: How Thieves Are Getting Away In Broad Daylight, by Abrar Al-Heeti, CNET

Apple prides itself on its stores' open spaces and designs, and the entrances for many mall locations are pretty expansive. The goal undoubtedly is to lure people in, but all these robberies suggest that might be backfiring.

Apple Needs To Publicize Its Store Device Security Measures To Deter Robberies, by Ben Lovejoy, 9to5Mac

There’s something quite satisfying about the idea of these thieves thinking they’ve just snagged tens of thousands of dollars worth of equipment only to discover that what they actually have is a pile of junk. Or, at best, something they have to break for parts – an expertise they are unlikely to possess. But it would be far better to prevent the thefts in the first place.


Apple Touts iPhone Gaming Performance In New Ad, by Romain Dillet, TechCrunch

Named ‘Unleash’, this ad shows a young man walking down the streets of a Chinese city filled with Mobike and Ofo bikes. He’s playing a game on his phone, receiving text messages and watching a live stream on YouTube Gaming.

The game quickly becomes bigger than his phone. He fights monsters and virtual characters in the real world. The tagline says “Unleash a more powerful you”.

Hands On: Timing 2 Tracks Your Billable Hours And Facebook Use On The Mac, by William Gallagher, AppleInsider

Whether you use Timing 2 on your Mac to account for you time to clients or just to see where your week goes, Timing is a first-class tool —and even motivational.

Vellum 2.2 Review: Making eBooks (And Print Books) Effortless, by Nathan Alderman, iMore

Vellum and its creators seem to understand my frustration and that of would-be authors like me. Judging by my experience using Vellum, they've found nearly every obstacle in the ebook creation process, and just … made them vanish.


Apple’s Search Ads Expand To Six More Markets In Europe And Asia, by Sarah Perez, TechCrunch

Developers in the newly supported countries will be able to create campaigns using Search Ads Advanced starting on July 25, 2018 at 4 PM PDT, with those campaigns appearing on the App Store starting August 1, 2018 at 4 PM PDT.

I Know What You Did Last Month: A New Artifact Of Execution On macOS 10.13, by Kshitij Kumar and Jai Musunuri, Crowdstrike

Analysts that perform macOS forensics have had few, if any, artifacts of program execution to rely on during investigations — until now. In macOS 10.13 (High Sierra), Apple introduced CoreAnalytics, which is a system diagnostics mechanism that maintains a record of Mach-O programs that have executed on a system over approximately one month. CoreAnalytics can serve a number of valuable analytical purposes for both insider threat investigations and incident response.


Apple Will Drop Qualcomm Modems In Next iPhone, Qualcomm Says, by Chloe Aiello, CNBC

On a call with investors following a solid earnings beat, Qualcomm CFO George Davis said the company fully expects Apple to dump Qualcomm in favor of "competitors' modems" for its next product launch.

"We believe Apple intends to solely use our competitors’ modems, rather than our modems in its next iPhone release," Davis said. "We will continue to provide modems for Apple legacy devices."