Across the country, as more funding than ever pours into digital health, technologists are realizing that selling to doctors is more challenging than they expected. So spending time with clinicians by observing medical procedures and sitting in on consultations are some of the ways they're getting up to speed.
Big companies are going even further. Apple, for example, is hiring dozens of doctors for their expertise, and others are using experts to help make design decisions and to better understand how to sell into hospital networks.
"You look at the press releases for Apple’s products, and they were so easy to understand. Take for instance, the communications around the iPod. It was all about,” 1,000 songs in your pocket. Listening to music will never be the same again.” Short words and short sentences packed with emotion and meaning. There were no clichés, no jargon. As Steve Jobs used to say, if a mere mortal couldn’t understand our communications, then we’d failed. And you didn’t want to fail if you worked for Steve Jobs. Simplicity is a lost art. I get districted and tempted to use complex wording, techno mumbo-jumbo, and it’s not easy following this rule."
By constructing the campus primarily horizontally, new movement patterns are established that connect employees and the outside space. A similar philosophy is used to direct customer flow in new Apple retail stores.
Sam Schreiber was mid-shampoo at a Drybar blow-dry salon in Los Angeles when someone from the front desk approached her stylist with an emergency: a woman was trying to pay for her blow-out with cash.
“There was this beat of silence,” says Ms. Schreiber, 33 years old. “She literally brought $40.”
More and more businesses like Drybar don’t want your money—the paper kind at least. It’s making things awkward for those who come ill prepared. After all, you can’t give back a hairdo, an already dressed salad or the two beers you already drank.
While I personally prefer using Apple Pay as much as possible, I do not think that getting rid of cash payment is a good idea at all.
Certainlly, minimizing cash robbery as well as reducing labor needed in handling cash are very valid reasons to avoid accepting cash. Which means, dear internet, we need a couple of new inventions.
Firstly, we need a paper-money-digitaization machine. You insert a piece of paper money into the machine, the machine recognizes the amount and credit it into your bank account, and then destroy that piece of paper money.
Secondly, we need a paper-money-printing machine. Which is just the reverse process: transfer money from your bank account into this machine, and out come the paper money. Just in time for you to return change back to your customers.
On-demand-paper-money. You hear it here first, folks.
Thanks for reading.