The Dances-Amongst-the-Cloud Edition Wednesday, February 20, 2019

Apple Shows The ‘Freedom Of Cellular’ In New Apple Watch Series 4 Ad, by Benjamin Mayo, 9to5Mac

Apple has released a cool new ad today called Flight that highlights the cellular capabilities of the Apple Watch. In the ad directed by film director Jonathan Glazer, skydiver Inka Tiitto, runs through the forest with her watch and then is catapulted into the sky where she dances amongst the clouds, to then plummet back into the ocean.

Jonathan Glazer Directs Epic Flight Commercial For Apple Watch, by Tom Seymour, Creative Review

Using a wind tunnel to create a sequence that might be termed ‘aerodynamic ballet’, Glazer audaciously captures the athlete as she takes a second to acclimatise herself to her new surroundings before swooping in curlicues through the clouds, with Glazer’s camera equally mobile as it soars around her. Glazer then has his athlete plunged from the skies above into the dark of a mountainous lake – a neat way to demonstrate the new watch’s waterproof capabilities.

Apple Mocks Itself With Superb Social Commentary, by Chris Matyszczyk, ZDNet

It's beautifully played and such an accurate view of the human sensibilities that have been wrecked by technology's relentless embrace of human life.

The fact, though, that Apple is happy to pokeh fun out of its bokeh is a charming development.

Thanks, Apple: 'Bokeh' Is Now A Verb, by Michael Zhang, Petapixel

Perhaps Webster will soon need to add a second definition.

Run Everywhere

Apple To Target Combining iPhone, iPad And Mac Apps By 2021, by Mark Gurman, Bloomberg

Later this year, Apple plans to let developers port their iPad apps to Mac computers via a new software development kit that the company will release as early as June at its annual developer conference. Developers will still need to submit separate versions of the app to Apple’s iOS and Mac App Stores, but the new kit will mean they don’t have to write the underlying software code twice, said the people familiar with the plan.

In 2020, Apple plans to expand the kit so iPhone applications can be converted into Mac apps in the same way. Apple engineers have found this challenging because iPhone screens are so much smaller than Mac computer displays.


Apple Shares New Tutorial Videos Highlighting iPhone XR And XS Camera And Photos Features, by Juli Clover, MacRumors

Apple today shared two new iPhone XS and iPhone XS tutorial videos on its YouTube channel, both of which are designed to highlight available features on the new devices.

Best Home Weather Station: Which One Should Be Your Personal Meteorologist?, by Ed Oswald, TechHive

Owning a personal weather station is one way to stay on top of mother nature. Yes, you can open an app, but the information there is from a remote station miles away and up to an hour old. With a home weather station, you get up-to-minute information on what she’s up to doing right outside your door.

We’ve performed extensive evaluations on a number of home weather stations and picked our favorites. We’ll also discuss the features you should look for when shopping for one of these systems.

Pocket Lists 2 — Simple And Elegant Productivity, by Mikhail Madnani, Beautiful Pixels

Pocket Lists 2 has an interface that looks great — but one that doesn’t sacrifice simplicity. It is also built to be as simple or as complex as you’d like it to be.

'Google Keep' Note Taking App Now Available On Apple Watch, by Juli Clover, MacRumors

With Google Keep for Apple Watch, you can create new notes or reminder lists, pin items to lists, and check off items on existing lists.

Eve Flare Is An Apple HomeKit-enabled Color-changing Portable LED Orb Lamp, by Brian Fagioli, Beta News

"The lamp offers 6 hours of untethered illumination, wireless charging, and IP65 water resistance. The Eve app makes it easy to explore ready-made shades or fine tune custom colors. Leveraging the power of Apple HomeKit and a direct Bluetooth connection to the iPhone or iPad, Eve Flare ensures an extremely simple setup that eliminates the need for a bridge," says Eve Systems.


Apple Revamps Affiliate Program With New Interface And Navigation, More, by Chance Miller, 9to5Mac

Apple today announced that it has revamped its Affiliate Program with a handful of changes. The Affiliate Program now features a redesigned interface with a new navigation system, more powerful reporting, and more.

Lessons From 6 Software Rewrite Stories, by Herb Caudill, Medium

The correct answer, of course, is that it depends a lot on the circumstances. Yes, sometimes it makes more sense to gradually refactor your legacy code. And yes, sometimes it makes sense to throw it all out and start over.

But those aren’t the only choices. Let’s take a quick look at six stories, and see what lessons we can draw.

The Modern Trap Of Turning Hobbies Into Hustles, by Molly Conway, Man Repeller

That’s not to say there isn’t joy to be found in turning something you love into your life’s work — it’s just to say that it’s okay to love a hobby the same way you’d love a pet; for its ability to enrich your life without any expectation that it will help you pay the rent. What would it look like if monetizing a hobby was downgraded from the ultimate path to one path? What if we allowed ourselves to devote our time and attention to something just because it makes us happy? Or, better yet, because it enables us to truly recharge instead of carving our time into smaller and smaller pieces for someone else’s benefit?


Stop Looking At My Screen, by Suzannah Showler, Real Life Magazine

Here is something I’ve been made to understand: Using my phone and computer might feel like nothing more than the static of passing time, but all the micro-decisions I make as I search and swipe and scroll are secretly valuable commodities. Every time I touch a device, I leave a trail of digital DNA that can be used to reverse-engineer some version of me that is used to sell me things.

It’s not that I don’t believe this — it’s just that my belief is an act of will. Understanding myself as data requires a large measure of abstraction, so when I think about how my data is used and by whom, I would say it makes me feel abstractly very bothered. Theoretically totally creeped out. Vaguely over-exposed.

Aid From Apple Would Deliver ‘Critical Mass’ For NPR’s Podcast Analytics Tool, by Tyler Falk, Current

NPR has “worked hard” to keep Apple in the loop, “and ultimately, they’ll make whatever decision they will,” Sucherman said. “But … there’s no doubt in my mind that we share the same goals of improving podcast analytics for the entire industry.”


But gaining the participation of Apple, the largest platform for podcast listening, would help NPR reach its goals for RAD “overnight,” Sucherman said, and “immediately bring a critical mass to help programmers and publishers with greater speed than implementing smaller platforms one at a time.”

Bottom of the Page

Looking at I am using my iPad today, there isn't an iPad app that I wish is also on my Mac. There is already something on the Mac that is just as good or better already (sometimes, by the same maker).

(For the Coda by Panic app, though, I didn't purchase the macOS equivalent. Rather, I have a whole bunch of other apps for my web developement.)


I drink happy tea (almost) every day.

What is actually my happy tea? Nothing more than chamomile tea. According to some, this has health benefits such as making me sleep better and reducing stress level. But what I tell myself is that if I just drink this tea, I will be able to survive through the day by making me more happy and less sad.

I think I can also call this my placebo tea.


I don't believe in magic. But I do believe in rituals.


Thanks for reading.