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The Deal-With-Both-Sides Edition Monday, March 4, 2019

Inside Apple's High-stakes Diplomacy In The U.S.-China Trade War, by Steven Overly, Politico

In the U.S., Cook has made a point of directly engaging with Trump, even as the president’s immigration policies and remarks about minorities have scared off other executives from liberal-leaning Silicon Valley. And in China, Cook — who knows some Mandarin — has actively cultivated government and business leaders during his frequent visits to a country where Apple's supply chain supports an estimated 3 million jobs.

“Among the tech titans, he’s probably the one who is best placed to deal with both sides at the same time,” said James Lewis, a former State and Commerce department official who dealt with China trade issues and now directs the technology policy program at the Center for Strategic and International Studies. Apple, he said, is respected in the U.S. as one of the country's most valuable companies, and is viewed in China as being more "impartial" and "independent" than other American firms.

Apples's Hollywood Venture Marred By 'Intrusive' Execs, by Alexandra Steigrad and Nicolas Vega, New York Post

Shortly after Apple announced its Hollywood ambitions in 2017, Tinseltown’s wheeler-dealers were lining up to work with the iPhone maker. But as the company’s streaming project gets ready for launch, agents and producers can’t stop griping about how “difficult” Apple is to deal with — citing a “lack of transparency,” “lack of clarity” and “intrusive” executives, including CEO Cook.

[...]

“They are making big changes, firing and hiring new writers. There’s a lack of clarity on what they want,” the producer said. “A lot of the product is not as good as they hoped it to be,” he said.

The Secret Tricks Apple Store Staff Use To Push Certain Products, by Chris Matyszczyk, ZDNet

He explained: "The Store Leader receives a breakdown of metrics and goals in the form of a Market Report from their Market Leader [regional manager]. Retail leadership teams do, in fact, receive a performance bonus based on quarterly sales results, a fact which is never explicitly revealed to the frontline teams."

Ah, so it's a case of slightly more subtle tactics? It seems that, sometimes for possibly idiosyncratic reasons, a store might sell far more, say, third-party accessories than many other stores. On the other hand, it might lag in iPhone sales.

Subtle psychological pressure is then applied, he said, in order to redress the balance. It's all about "directing customers to the product that's lagging," without actually pushing that product.

Security Matters

Google Reveals "High Severity" Flaw In macOS Kernel, by Usama Jawad, Neowin

Project Zero has found out that if a user-owned mounted filesystem image is modified, the virtual management subsystem is not informed of the changes, which means that an attacker can potentially take malicious actions without the mounted filesystem knowing about it.

Researcher Who Found macOS Keychain Security Hole Is Sharing Details With Apple, Even Though Company Yet To Promise macOS Bug Bounty Program, by Benjamin Mayo, 9to5Mac

With his stunts falling on seemingly deaf ears, he has now submitted an explanation of his exploit to Apple as he believes a critical patch is necessary to protect Mac users.

Hidden Costs

The Shift: How Napalm Is A Cautionary Tale For Tech Giants Pursuing Military Contracts, by Kevin Roose, New York Times

But these contracts may be less lucrative than they appear. And, in fact, they could come with enormous hidden costs in the form of damaged reputations, recruiting problems and customer boycotts that could swamp any short-term gains.

To explain why, let’s consider one of the most notorious military contracts of the past century.

Stuff

PlayOff Is A New App That Enables Handoff-like Features Between Mac And iPhone For Apple Music, by Chance Miller, 9to5Mac

Once you have PlayOff installed on both devices, you’ll go through the very simple pairing process. From there, you can use the PlayOff app on iOS to continue playing a song from your Mac immediately. The feature works in reverse, as well, allowing you to continue playing a song from your iPhone on your Mac.

Notes

It’s Long Past Time For Apple To Fix iCloud Photo Sharing For Families, by Bradley Chambers, 9to5Mac

By design, users are supposed to have individual iCloud accounts, but then link them in Family Sharing. Family Sharing allows families to share iCloud Storage (the 200 GB or higher plan) and Apple Music subscription (family plans). I also assume that Apple’s upcoming TV service will also be integrated into Apple’s family sharing set up as well. But for a lot of families, there is still a key section of Apple’s iOS and macOS experience that has not been integrated well into Family Sharing: iCloud Photos. It’s missing an easy way for families to keep their iCloud Photo libraries up to date with each other.

'Terrible': Apple Plan Slammed By A Fed Square Designer, by Clay Lucas, Sydney Morning Herald

Asked his view of the Foster and Partners building to replace his and partner Donald Bates' original design, Mr Davidson said: "It's terrible. It's a different type of architecture altogether."

With Big Stars And Plans, Luminary Aims To Be The Netflix Of Podcasts, by Brooks Barnes, New York Times

To some degree, of course, all media start-ups think they are going to be the next Netflix. The test for Luminary will come in the execution. And there are plenty of challenges. Subscription-based businesses are hot at the moment, but analysts say that consumers will begin pushing back and asking, How many entertainment services do I really need to be paying for every month?

Bottom of the Page

Either Apple competes with Netflix, or Apple competes with Disney. Unfortunately, it seems like Apple is trying to be both, and that is not going to work.

Either Apple builds a netflix-of-magaiznes or a netflix-of-newspapers. It, unfortunately, cannot be both either.

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Thanks for reading.