The In-One-Swoop Edition Sunday, March 31, 2019

Pre-Announcing As A Strategy, by Steven Sinofsky, Learning By Shipping

The idea of pre-announcing a product at first seems really dumb. When you think about an action like this you often come to a conclusion that anything that seems dumb but happens often probably has some clever, and strategic, use for it. Pre-announcements are no different.

In today’s world of constant delivery of SaaS “customer value” for enterprises on the one end and cool viral adoption for consumer technology on the other, we might have lost sight collectively of the value of “product launches.” A product launch is a unique opportunity where customers go from no knowledge about a product to the ability to use (and own) the product in one swoop.

Apple's Known For High-Security, But It Still Needs To Do These 5 Things, by Tyler Lacoma, iDropNews

Apple is beginning to talk more about security and that’s great – security concerns about our data and how it’s being used continue to grow, and Apple isn’t immune to these issues. Apple computers can get malware, and iPhones can be hacked – as we’ve seen only recently.

But let’s talk about what, specifically, Apple needs to say to consumers during this important phase in technology, and the steps the company should take to make security part of its brand.


Prevent Eye Strain When You're Sitting In Front Of A Computer All Day With This App, by Emily Price, Lifehacker

Rather than breaking up your tasks, the timer helps you break up the time you’re spending in front of a screen.

Specifically, it suggests you spend 20 minutes focusing on your work, followed by 20 seconds relaxing your eyes by looking at distant objects. In case that task is too hard for you, it blacks out your computer’s screen for 20 seconds to prevent you from cheating.


The $70,000-a-Year Minimum Wage, by Nicholas Kristof, New York Times

Staff members gasped four years ago when Dan Price gathered the 120 employees at Gravity Payments, the company he had founded with his brother, and told them he was raising everyone’s salary to a minimum of $70,000, partly by slashing his own $1.1 million pay to the same level.

The news went viral and provoked a national debate about whether efficient capitalism could have a heart. Some Americans lauded Price for treating employees with dignity. However, on Fox Business he was labeled the “lunatic of all lunatics,” and Rush Limbaugh declared, “I hope this company is a case study in M.B.A. programs on how socialism does not work, because it’s going to fail.”

So I came to Seattle to see what had unfolded: Did Gravity succeed or crash?

On Being A Free Software Maintainer, by Georges Stavracas

Being a free software maintainer is a funny place to find yourself in. Good things came from it. Bad things too. Also terrible. And weird.

Naturally, there is a strong sense of achievement when you, well, achieve maintainership of a project. Usually, getting there requires a large number of interactions during a long period of time. It means you are trusted. It means you are trustworthy. It means you are skilled enough.

It also usually means stronger community bonds. Getting to know excellent people, that know a lot and are willing to share and mentor and help, is a life-changing experience. There is a huge human value in being surrounded by great people.

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I can imagine how any other retailers, such as your local cable company, sell something like Apple TV. For example: a wall of televisions each with a different channel, and another wall of television, all showing trailers of Apple TV Plus.

I can imagine how any other retailers, such as Microsoft or Sony, sell something like Apple Arcade. For example: a big-screen TV, with game controllers in front, and big letters shouting XBOX or the name of the game on display.

I have no idea how Apple Stores will be selling Apple TV Plus or Apple Arcade.


Thanks for reading.