The Name-Recognition Edition Sunday, June 9, 2019

iPadOS Isn't Just A Name. It's A New Direction For Apple, by Lauren Goode, Wired

Giving the iPad its own OS in name might also define the kind of projects that engineers are working on, both inside the company and externally. You’re no longer a third-party app maker building an iOS app for iPad, you’re developing it for iPadOS. By using this established language, developers will essentially co-opt Apple’s marketing speak and help to set the iPad’s software apart from what did, in the early days, feel like a blown-up version of iPhone’s software.

“iPadOS does feel more like branding, because people did have the ability to build apps specifically for iPad before,” says Amir Ghodrati, the director of market insights at app research firm App Annie. “But that separate name recognition means people now understand what the app is being optimized for.”

Answers To Your Burning Questions About How ‘Sign In With Apple’ Works, by Sarah Perez, TechCrunch

Despite the advantages to the system, the news left many wondering how the new Sign In with Apple button would work, in practice, at a more detailed level. We’ve tried to answer some of the more burning and common questions. There are likely many more questions that won’t be answered until the system goes live for developers and Apple updates its App Review Guidelines, which are its hard-and-fast rules for apps that decide entry into the App Store.

Apple’s New Sign-in Button Is Built For A post-Cambridge Analytica World, by Russell Brandom, The Verge

Again, this might seem strange: Apple is tightening the reins on developers at a developer conference, of all places. But it’s one of the first privacy measures that seems to grasp the norms of how privacy works after the Cambridge Analytica scandal, which put the focus on abusive apps that users had willingly installed. It’s not enough to make sure users know what they’re getting into when they install an app. Platforms are expected to monitor and control all the ways partners could be abusing their privileges, which will mean rearchitecting how many of those partnerships work.

Coming Soon

iOS 13 Cracks Down On Location Permission Settings, by Chance Miller, 9to5Mac

iOS 13 presents popup notifications when an app is using your location in the background. The notification also shows a map of the location data a specific app has tracked.


In addition to showing the map, the notification also presents the app’s reasoning for needing background location access.


The Catch-22 That Broke The Internet, by Brian Barrett, Wired

As always, take the latest cloud-based downtime as a reminder that much of what you experience as the Internet lives in servers owned by a handful of companies, and that companies are run by humans, and that humans make mistakes, some of which can ripple out much further than seems anything close to reasonable.