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The Prestige-TV Edition Wednesday, July 10, 2019

The Great Race To Rule Streaming TV, by Jonah Weiner, New York Times

One big question is what all this means for us, at home, fishing in the cushions for our remotes: If even a network as seemingly sacred as HBO can be pressured by corporate bosses to crank out more shows in order to better compete with smartphones, what new era are we entering?

MacBook Air: Why Didn’t It Die?, by Jason Snell, Macworld

Part of the unlikely story of the MacBook Air’s revival is Apple’s failure to create its replacement. When the 12-inch MacBook was released in 2015, it seemed like an obvious replacement. And in late 2016 the 13-inch MacBook Pro shared many features with the Air. Yet both of those Mac models are gone, as of Tuesday. Why?

R.I.P., MacBook, by Om Malik

As someone with minimalist tendencies, it is not a surprise that I fell in love with the idea of a super-skinny and minimal laptop that could slide into a manila envelope. I was on a hospital bed when Apple introduced the clearly underpowered and feature-challenged notebook in 2008. It was called MacBook Air then, though eventually, it became just a MacBook. The initial response to the laptop was harsh – I mean, everyone hated it.

Except me.

Stuff

Apple Significantly Lowers Mac SSD Upgrade Pricing Across The Board, 1 TB MacBook Air Now Available, by Benjamin Mayo, 9to5Mac

In addition to launching refreshes to the MacBook Air and MacBook Pro, Apple has lowered the cost of Mac solid state storage options, cutting the price in half for many of the configurations.

Apple Music Doubles Free Trial For Students, by Joe Wituschek, iMore

Since its launch, new subscribers to the service have always been eligible to receive three free months of service before paying the usual $9.99 per month. Students had enjoyed the same luxury, with an added benefit as they received a special rate of $4.99 per month. That offer is getting even better today as Apple is extending the free trial period for students, doubling from three months to now six months.

Free Apple Workshops For Londoners At Risk Of Being Caught Up In Gangs, by Naomi Ackerman, London Evening Standard

Made in LDN, created in partnership with City Hall, aims to enable teens to “unlock their creativity” in their communities over the summer.

Bi-weekly sessions, which will also include workshops on photography and health and fitness tech, will be led by the company’s London team members, with Instagram influencers and industry experts brought in to speak and provide demonstrations.

The program will initially launch with 10 community groups already working with at-risk young people, selected by the Mayor’s Young Londoners Fund.

Develop

Apple Opens App Design And Development Accelerator In Shanghai, by Tim Hardwick, MacRumors

Located in Pudong District, the Accelerator is being launched to give Chinese developers a chance to work closely with Apple experts to enhance their app development skills, learn how to take advantage of the latest Apple software and hardware, and get tips on app marketing and distribution.

Bottom of the Page

Everyone -- Netflix, Disney+/Hulu, NBCU and HBO Max -- are just throwing everything and the kitchen sink into their streaming service. Can Apple TV+ be successful, however Apple defines success?

I wonder how many people are knocking on Viacom/CBS or Sony's doors?

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Thanks for reading.