The About-Experience Edition Sunday, August 23, 2020

This Simple Email From Apple Is A Brilliant Example Of How To Delight Your Customers, by Jason Aten, Inc

I'm honestly not sure if the email was triggered by the delivery or by my setting up the laptop. It doesn't matter how, it just matters that someone thought enough to say, "Hey, we should offer this when people are setting up their Mac." None of those services cost anything--it isn't a ploy to make more money--it's simply about the experience.

Apple Apologizes To WordPress, Won’t Force The Free App To Add Purchases After All, by Sean Hollister, The Verge

You’ll notice that Apple is positioning this as the developer — WordPress — having done the right thing and removed the “display of their service payment options from the app,” and to my knowledge that is technically true. But as far as I’m aware, that didn’t happen today: it happened weeks or months ago.

Apple Maps Trials Updated Maps For UK And Ireland, by Malcolm Owen, AppleInsider

Apple has started to test its update for Apple Maps that brings more detailed information to the navigation app, with a small number of users spotting the new map data being used in the United Kingdom and Ireland.

27-inch iMac 2020 Review: The Latest Intel iMac Leaves A Lasting Impression, by Roman Loyola, Macworld

As the last iteration of a memorable design, the new 27-inch iMac leaves quite an impression. It has new features that users have been waiting for, and will be a very serviceable machine while Apple silicon Macs are introduced, and the software evolves. The time is right for a change, but it’s nice to see this iMac go out as a winner.

Hey Apple, How About A MacBook SE?, by Devin Coldewey, TechCrunch

I’m disappointed with Apple because the approach that made their laptops attractive to me in the first place has gone by the wayside. Perhaps that’s just a difference in philosophy, but I feel confident I’m not some kind of extreme outlier. As Apple found when it launched the iPhone SE that there were millions of people who wanted what had come before, I think they will likewise find it so with a MacBook SE.

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I am not sure what happened, but I think I lost my weekend of rest and relaxation.


Thanks for reading.