Yeah. It’s not a branding exercise for us at all. If you look back in time with Apple, you would find us talking about privacy decades ago. We think the current situation is urgent.
Some days it does feel like we’re on an island and that there are very few people on the island. But that doesn’t bother us because Apple’s always been the company that — we think different.
It is certainly unusual for Apple to change a component in its chips mid-way through production, but Apple likely deemed the security upgrade important enough to roll it out to all relevant new devices from the fall onwards, rather than just devices with the latest A14 and S6 chips.
In preparing this article, we reached out to Apple to see if there was an official reason why it withholds the calculator app from the iPad. At the time of writing, we hadn't had a response, so we couldn't ask if it was something to do with an Apple executive standing at a crossroads at midnight, playing on a prototype iPad until a shadowy figure arrived, promising to make it the king of all tablets, but at a terrible cost - that of the calculator app.
Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April 20, at Apple Park in Cupertino, CA. You can get all the details on Apple.com."
This evening Apple shared a new ad that’s part of the Behind the Mac campaign, aimed at newly admitted college students. Like Apple’s previous Behind the Mac ads, this one features black and white clips of people interacting with their Macs. In this new ad you can see a series of college students reacting to acceptance letters on their Macs.
Apple’s marketing for the Pro Display XDR recently went under review by the Advertising Standards Authority in the UK. After looking into several complaints, the authority asked Apple to drop the term “Far beyond HDR,” clarify its P3 wide color range, and also questioned the display’s 1,000,000:1 contrast ratio. Now Apple has updated its website in the UK.
The new Apple Watch app has been streamlined to show everything that needs to be done over a two-day window, making it easier to see what needs to be done soon. You can also choose from two different layout options, with a day layout showing all tasks available on a particular day.
Maybe Apple has no good idea on creating a calculator app at the size of an iPad. Too much screen, too few buttons.
Maybe Apple need to introduce the idea of Desk Accessories to the iPadOS?
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Thanks for reading.