Jony Ive was involved in the design of this new iMac, despite having left Apple back in 2019. Hardware design is a long process, so perhaps it’s not surprising that Ive’s fingerprints are all over this new desktop. But, interestingly, Apple would not confirm or deny if he worked on the 2021 iMac after he left the company – just that he had worked on it.
The design, though, is a genuine feather in Apple’s cap. It looks gorgeous. Apple wanted to make a computer that could sneak into home spaces where you wouldn’t normally place a computer. With the new iMac, I'd say it has succeeded.
The Apple Watch Series 3 is becoming a problem for Apple. Updating the smartwatch is getting messier and messier but, at the same time, having a $199 Watch option is an incredible deal for a brand like Apple. So what the company should do about the Apple Watch Series 3?
Nostalgia is an ill-fitting emotion for the technology sector, where exponential growth rules. The phone in your pocket – possibly even the watch on your wrist – is substantially more powerful than the desktop computer you may have stashed those music files on, and is connected via a cellular connection a hundred times faster than the 56K modem you used to download your MP3s to an internet unimaginably larger and more useful.
But alongside those wild improvements have come other changes with a more mixed outcome. A concentration of power at the top of the industry; a focus on building easy-to-use gadgets over powerful general-purpose devices; and a shift from programs and files to websites and APIs: all have left us in this slightly run-down sci-fi future. Simply put, nothing works with anything else any more, and it’s starting to become a problem.
I'm not so sure I want to 'sneak' an iMac into home spaces where there aren't any computers. For one, the iMac is rather large. Also, it is not cheap.
I'm just riffing here, but a smaller and cheaper iMac, perhaps? Maybe a screen that is less than 13-inch, maybe with only a little chin? Maybe even with a built-in battery so that it is also portable so that it can be moved from home spaces to home spaces?
And, while we are riffing here, throw in a touchscreen.
Thanks for reading.