The advertisement doesn’t actually show the Apple Watch itself. Instead, it focuses on the stories from the three Apple Watch users who credit the device with helping them reach 911 in an emergency. The ad uses audio from the 911 calls themselves.
I’m torn about this marketing, because it partially rings true. You don’t have to search long to find people who believe the Apple Watch genuinely saved their life. [...] But that doesn’t change the fact that Apple is now selling you on fear, edging into shady insurance salesman territory to do so. It’s a good ad, but it feels a little shameless.
According to security researcher Trevor Spiniolas, if a HomeKit device name is changed to a "very long string," set at 500,000 characters in testing, iOS and iPadOS devices that loads the string can be rebooted and made unusable. Furthermore, since the name is stored in iCloud and gets updated across all other iOS devices signed into the same account, the bug can reappear repeatedly.
2022 is the Year of the Tiger on the Chinese calendar. The special-edition AirPods Pro have a custom-designed tiger emoji printed on the wireless charging case, with a larger red version printed on the AirPods Pro box. When purchased at Apple retail stores in China, customers have also received a set of 12 red envelopes with each of the Chinese zodiac signs printed on them in emoji form.
I wish the Apple Watch had an option to take a day off, a day free of reminders and rings and relying on completely closed circles for serotonin. Ideally, this so-called day off wouldn’t undermine badge progress or crush chances at winning a competition. Instead, it would let me rest easily during recovery — no sacrifice or later lazy-shaming on the side.
In one month's time, it's Chinese New Year. Last year, here in Singapore, the maximum social gathering size limit was eight. This year, it is currently limited to five. Last year, vaccination has just started. This year, the rush is to get everyone the booster shot. Last year, we were looking at the 'light at the end of the tunnel'. This year, we have just went through Delta, and we are in the midst of Omicron, with still quite a bit of unknowns.
But that's in a month's time. Who knows what will happen.
Meanwhile, I'm getting ready to go back to office, partially. I look forward to talking face-to-face, in person. (Face to face? Or is it mask-to-mask?)
One day at a time.
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Thanks for reading.