Apple’s active installed base of devices is now at 1.8 billion, a new record, on the way to a cool two billion. And according to Maestri, it’s growing everywhere, with all-time records in each major product category and in each geographic segment.
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The second big number that isn’t directly about money is subscribers. Apple says now it has 785 million paid subscriptions on its platform, up 27 percent in twelve months. Now, those obviously aren’t just subscriptions to Apple TV+. Subscriptions also include every subscription that’s controlled by the App Store, so–for example–my subscription to Carrot Weather is one of those subscriptions. But still, Apple takes a chunk of that money and counts it as its own.
The years in which Apple neglected the Mac platform are clearly over. Now, it's simply scooping up new users across the enterprise.
But what does this mean for pro users?
Universal Control has already changed how I work and it’s only been available for 24 hours. It’s making the iPad Pro a bigger part of my day-to-day workflow and further expanding my screen real estate, but in a way that’s different and more powerful than adding a separate external display.
The latest beta version of macOS 12 includes the frameworks and daemons (which are parts of the system that runs in the background) needed to support ultra wideband technology. These are the same tools already used to provide UWB support on iOS devices with the U1 chip.
The big Apple Music feature I still love is the iCloud Music Library, a cloud storage service that integrates your own MP3s into your Apple Music account. In an era where not all music is even licensed for streaming services, Apple's option for you to upload your own stuff to listen to anywhere is a huge differential.
Making an app unlisted means that it won't show up "in any App Store categories, recommendations, charts, search results, or other listings," according to Apple. The only way to get to the app is with that link—or through Apple Business Manager or Apple School Manager.
Apple’s new service could actually benefit Square and its payments rivals. Dongles were never the point.
Yes, I play Wordle too. My current streak: 30.
The other daily games that I play: NYT Mini Crossword, and Guess my Word. Occasionally, I'll also play NYT's Sudoku, but I am not religious about that.
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I wish the games in Apple Arcade have more diversity. And if Apple is paying game developers based on the amount of time I am playing, please 'fine-tune' this payment system to exclude all the cut-scenes and animations and anything else that makes me wait.
I hate waiting.
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Thanks for reading.