The Declining-Purchasing-Power Edition Saturday, July 2, 2022

How Inflation Will Affect Apple, by Kif Leswing, CNBC

The last time Apple faced an inflationary environment like this, it had been a public company for less than a year and its best-selling product was the Apple II home computer.

In May, the annual inflation rate in the U.S. was 8.6%, the highest level since 1981. Other major markets for Apple sales are seeing similar or even higher levels of inflation.

Apple faces increasing costs from global logistics and rising employee salaries, as well the possibility that consumers will put off their iPhone upgrades because of declining purchasing power. Apple is also facing supply constraints related to the China shutdowns this year that could result in an $8 billion revenue hit.

Apple Needs To Take Fertility Tracking More Seriously, by D. Wollman, Engadget

In its current form, the app is decent in the sense that it can accurately predict when you’re about to menstruate, and it’s easy to log when you do, either through your iOS device or Apple Watch. This is useful not just for avoiding potential surprises, but for knowing when your last period started in case your gynecologist asks. (And they always ask.) What's more, irregular periods can sometimes underscore larger health issues.

The fact that Apple hasn't paid more attention to this, when hundreds of millions have downloaded third-party alternatives, is honestly surprising: Apple could own this space if it wanted to.

Steve Jobs Awarded Posthumous Medal Of Freedom By President Biden, by Jay Peters, The Verge

Steve Jobs, the co-founder and former CEO of Apple, has been awarded a posthumous Presidential Medal of Freedom by President Joe Biden, the White House announced Friday. The Presidential Medal of Freedom is the highest US honor that can be given to a civilian, and it’s presented to “individuals who have made exemplary contributions to the prosperity, values, or security of the United States, world peace, or other significant societal, public or private endeavors,” the White House said in a statement.

Bottom of the Page

There are iPhone SE, Apple Watch SE, and iPad (the cheap, no-frill edition), each of them to varying degree of success. There isn't really a cheap MacBook yet. Now with the chip transition nearly done, I do hope Apple start to pay attention to the lower-end of the market for the macOS platform.

Inflation is going to bite.


Thanks for reading.