The Product-of-Present Edition Thursday, July 14, 2022

M2 MacBook Air Review: A New Era, by Jason Snell, Six Colors

The 14- and 16-inch MacBook Pros were a huge success. The M2 MacBook Air is a thin, light, low-end variation on the same approach as those laptops. With a bigger display, upgraded camera, the addition of MagSafe, and the extra power of the M2 processor—plus that refined design language that marks it as a product of Apple’s present rather than its past—it seems likely that the new MacBook Air will be a huge success, too.

Apple’s New MacBook Air M2 Is The Start Of A Whole New Air-a, by Dan Seifert, The Verge

In all, I’m a fan of this new design. It’s modern and refreshing and functionally works very well. Some might miss the wedge shape, but I’m not one of them. This new Air is a beautiful computer, and I think this design will work well for the next five (or possibly more!) years or so until Apple updates it again.


The new MacBook Air is a success on virtually every level. It’s got a better screen, thinner and lighter design, better speakers, a much-improved webcam, an excellent keyboard and trackpad, more convenient charging, and excellent build quality.

Apple MacBook Air M2 Review, by Brian Heater, TechCrunch

The M2 Air, meanwhile, strikes a harmonious balance. It’s thin and light, has some of the line’s best new features and boasts enough power for most needs, without going overboard for daily use. It’s the right MacBook for most consumers and a warm reminder of why the Air struck a chord with so many users so many years ago.

How Apple Remade The MacBook Air: ‘It Has Always Been Provocative’, by Robert Leedham, GQ

Having taken charge of Apple’s product design following Jony Ive’s departure from the company in 2019, Hankey has been responsible for the look and feel of all of its devices since – from the iPhone to the AirPods. It’s a workload that she compares to “drinking from the firehouse” but even accounting for that vast portfolio of responsibilities, the Air’s redesign has been a unique challenge. “It was the first time we ever set out to do a family of products together,” she says. “We didn't design the Air in isolation, but we designed it in tandem with the MacBook Pro.”

If you look at the two laptops side by side their similarities are immediately apparent. Just like the Pro, this new Air has a flatter, more industrial vibe. Its 13.6-inch Liquid Retina display shares the same notch-shaped cutout in its centre for a Full HD webcam, while there’s a surprisingly generous array of ports for users to take advantage of. What makes this laptop an Air though? It’s all in the feel of the thing. Even after all these years, there’s something faintly anarchic about a laptop that weighs just 1.24kg. A computer that you can squeeze into the most tightly-packed rucksack and still run your life from, now for well beyond a working day.

On Security

A New Attack Can Unmask Anonymous Users On Any Major Browser, by Lily Hay Newman, Wired

How this de-anonymization attack works is difficult to explain but relatively easy to grasp once you have the gist. Someone carrying out the attack needs a few things to get started: a website they control, a list of accounts tied to people they want to identify as having visited that site, and content posted to the platforms of the accounts on their target list that either allows the targeted accounts to view that content or blocks them from viewing it—the attack works both ways.

Next, the attacker embeds the aforementioned content on the malicious website. Then they wait to see who clicks. If anyone on the targeted list visits the site, the attackers will know who they are by analyzing which users can (or cannot) view the embedded content.


Pixelmator 2.7 Gets Modern Redesign, Pixelmator Pro Document Support, More, by Ben Lovejoy, 9to5Mac

Pixelmator 2.7 is out today with a modern redesign, support for Pixelmator Pro documents, and performance improvements, thanks to the use of Metal graphics.

Distil Union's Wally With MagSafe Is An Upgrade Over Apple's iPhone Leather Wallet, by Michael Potuck, 9to5Mac

It takes advantage of the handy MagSafe system (on front and back), continues the tradition of fully hidden cards with a satisfying and handy pull-tab, and works great as an iPhone wallet or standalone wallet.


This Simple System Will Streamline Your Jumble Of Apps, Tabs, And Email To Boost Productivity, by Robin Copple, Fast Company

Contrary to what you might think or hear, there is no “one size fits all” approach to organizing your life and approaching your day-to-day activities. But there are a lot of smart and thoughtful people out there who have spent their time designing different structures for these wild insanities we call our lives.

Today, we explore one such system: the PARA method.


Is Apple’s Eddy Cue About To Get NFL's Sunday Ticket?, by Dylan Byers, Puck

As I learned at Sun Valley, and in subsequent conversations this week with sources close to the talks, the deal will likely come in significantly higher than $2 billion a year—some sources with insight into the talks believe it could come in close to $3 billion. This has effectively removed the cautious, ever-disciplined Disney from consideration, since its own bid came in under $2 billion. (Disney declined to comment.) Existing media partners, like Fox, Comcast and CBS, are also not in contention, I’m told. The race for the Ticket has therefore come down to Apple and Amazon, and while nothing has been signed or agreed to, I have been given ample reason to believe that Apple is the most likely winner of the sweepstakes—and not merely because I was told that Apple’s Tim Cook and Eddy Cue met with Goodell in Sun Valley. (Everyone meets with everyone in Sun Valley.)

Apple Hovers Above Competition Even As Smartphone Market Stumbles, Sources Say, by Yimou Lee and Stephen Nellis, Reuters

Apple's slightly higher expectations for the forthcoming iPhone 14 underscore a growing belief among Wall Street analysts that the Cupertino, California company's sales are likely to hold up better than the broader smartphone industry if major economies enter a recession.


With Apple sitting at the higher end of the market, analysts believe that inflation in core items like food and fuel have taken a lesser toll on its relatively affluent user base.

How I Accidentally Broke My Doomscrolling Habit, by Swapna Krishna, Wired

Instead of deleting Twitter or TikTok, I just kept games on my homescreen. Now when I pull out my phone, they’re the first thing I see. And it’s not just Merge Mansion, either. I’m also playing Family Farm Adventure. It’s not that I’ve convinced myself not to open the social media apps—it’s that I don’t want to anymore. I’d rather play games.

Bottom of the Page

The reviews are in -- Apple's brand new MacBook Air is a triumph.

Now, let's see what the new Mac Pro looks like.

And after that, dear Apple, can you spend some time on a MacBook SE?

Thank you.


And thank you for reading.