The Applications-Were-Filed Edition Monday, August 29, 2022

Trademark Filings Suggest Apple May Be Securing ‘Reality’ Names For AR/VR Headset, by Mark Gurman, Bloomberg

Trademark filings suggest that Apple Inc. may be staking claim to potential names for its highly anticipated mixed-reality headset, part of the tech giant’s push into its first new product category in years.

Applications were filed in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for the names “Reality One,” “Reality Pro” and “Reality Processor.”


EU Will Not Appeal Court Ruling Against $991 Mln Qualcomm Fine - Sources, by Foo Yun Chee, Reuters

EU antitrust regulators will not appeal a court ruling scrapping its 997-million-euro ($991 million) fine against U.S. chipmaker Qualcomm because it would be difficult to convince Europe's top court of the merits, people familiar with the matter said.


The judgment was a major setback for EU antitrust chief Margrethe Vestager who has handed out billion-euro fines to Alphabet unit Google and opened investigations into Amazon, Apple and Meta as part of her crackdown on Big Tech.

How Dateline NBC Looks To Grow Its Podcast Business With Apple, by Sara Guaglione, Digiday

Apple first introduced paid podcast subscriptions to its Apple Podcast app last April, providing another avenue for podcasters to make revenue from their work and giving listeners an option to consume content without ads.

Since June 2021, the number of Apple Podcast subscribers has gone up by more than 300%, a spokesperson said. Over 25% of the top 100 shows in Apple’s “Top Shows” chart now offer a subscription. Apple declined to share exactly how many subscriptions or subscribers it has on Apple Podcasts.

Bottom of the Page

Apple is finally bottling and selling reality distortion fields.

But, seriously, I think Reality is a great name. And it is not a generic and boring name.


Thanks for reading.