Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents.
Apple’s campaign, titled “The Greatest,” launched this week ahead of the International Day of Persons with Disabilities (IDPD) on Dec. 3. This year’s IDPD theme is innovation and transformative solutions for inclusive development, which is fitting for Apple because it is promoting its new accessibility features.
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area.
Apple is working with the IETF and industry members to standardize cross-platform car key sharing. The first implementation of this support has landed today for Google Pixel owners. Google is working on rolling out support for all Android 12+ devices soon.
1Password has received a handy update today that solves the issue of remembering how you signed up for a service. Now the popular password manager will save your login credentials even when it’s through a single sign-on option through Apple, Google, Facebook, and more.
Today, we are excited to release optimizations to Core ML for Stable Diffusion in macOS 13.1 and iOS 16.2, along with code to get started with deploying to Apple Silicon devices.
The company plans to introduce the headset as early as next year, along with a dedicated operating system and app store for third-party software, according to people with knowledge of the matter. Internally, the company recently changed the name of the operating system to “xrOS” from “realityOS,” said the people, who asked not to be identified because the project is still under wraps.
The new software name is a nod to the headset’s mixed-reality capabilities. “XR” stands for extended reality, a term that encompasses both augmented and virtual reality. Augmented reality overlays graphics and virtual information over the real world, while virtual reality is an all-encompassing experience for gaming and watching video.
Taiwan Semiconductor Manufacturing Co. will offer advanced 4-nanometer chips when its new $12 billion plant in Arizona opens in 2024, an upgrade from its previous public statements, after US customers such as Apple Inc. pushed the company to do so, according to people familiar with the matter.
Hardcore internet communities are not generally known for their grace and charity. Even the most seemingly benign can, at times, turn deeply unpleasant. But so far, very little of that unpleasantness seems to have seeped into the secluded, absurd world of competitive Excel. At least that’s how it seemed watching the championship. Here, in an era when so much of the internet is unstable or controversial or just plain bleak, was a moment of good, clean, unmitigated fun.
The new Apple ad, "The Greatest", is... well... the greatest. I enjoyed the advertisment a lot.
On the other hand, the new xrOS name, if true, is... well... not that great. Firstly, stop recycling names, please. Secondly, it reminds me of Windows XP.
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Thanks for reading.