The Continued-Existence Edition Wednesday, December 21, 2022

It Might Be Time For Apple To Throw In The Towel On The Mac Pro, by Andrew Cunningham, Ars Technica

Maybe an Apple Silicon Mac Pro will be just the shot in the arm that the desktop needs. But I tend to think the opposite—the Apple Silicon transition has made the idea of a huge, costly, expandable desktop Mac both technologically and economically unfeasible. And especially if Apple plans to use the same chip in a new Mac Pro and the Mac Studio, it's hard to make the case for the Mac Pro's continued existence.

Soccer on TV

Apple Reveals MLS Season Pass Schedule Following Exclusive Streaming Rights Deal, by Filipe Espósito, 9to5Mac

According to Apple, the “majority of games” of the 2023 MLS Season Pass will be broadcast on Saturdays, while some matches will take place on “select Wednesdays” at 7:30 p.m. local time. In addition, the Apple TV app will also broadcast a five-hour live whip-around show “capturing all of the key moments from every match.”

MLS Season Pass Pricing, by Benjamin Mayo

However, I’d wager most people only care about their local team. In that context, shelling out $99 a year for interest in watching one team (comprising at most two games a week) feels expensive.


Apple’s Self-Repair Program Adds Mac Desktops, by Jason Snell, Six Colors

Apple’s self-repair program, which was announced last year, arrived in April, and came to the Mac in August with support for the M1 MacBook Air and all three M1 MacBook Pro models, has now been extended to support Mac desktops and the new Apple Studio Display. Newly supported Macs are the M1 iMac, M1 Mac mini, and Mac Studio.

I Tried Spiritune To See If Its Functional Playlists Could Impact My Mood, by Carolyn Steber, Bustle

Most people would agree that music has the power to affect your mood. Whether you listen to chill tunes to wind down in the evening or blast beats that get you pumped up for a workout, often all it takes is hitting play on a song to completely change how you feel. That’s the idea behind Spiritune, an app that uses music therapy and neuroscience to create “a soundtrack for a healthier life.”

Inflation-Battered Shoppers Turn To Apps For Savings, by Spencer Soper, Bloomberg

“Price finds all these websites I never even heard of and makes it easy to find deals,” said Taylor, a 31-year-old personal assistant who lives in Los Angeles and has been using the app since a friend recommended it. “I got $100 boots for $67, so I was pretty happy.”

Taylor is part of a rapidly growing cohort of US consumers turning to apps and web browser extensions that help them compare prices, find coupons and maximize loyalty rewards from retailers and brands. Most of the tools have been around for years but are suddenly in demand thanks to the steepest inflation in four decades. It’s the kind of shock that compels consumers to break from long-established shopping habits in search of new ways to save, especially during the holiday-shopping season.


How Big Tech Defeated The Biggest Antitrust Push In Decades On Capitol Hill, by Emily Birnbaum, Bloomberg

The internet titans spent hundreds of millions of dollars, sent their chief executives to Washington and deployed trade groups and sympathetic scholars to quash two antitrust bills co-sponsored by Sen. Amy Klobuchar, a Minnesota Democrat, and Sen. Charles E. Grassley, an Iowa Republican. The companies treated the bills like an existential threat.

The years-long legislative effort, which harnessed outrage over tech companies’ power and dominance, would have cracked down on the practices of Alphabet’s Google,, Meta Platforms and Apple for the first time in the nearly three decades since the internet was unveiled to the public.

Kuo: Mass Production Of iPhone SE 4 Might Be Cancelled Or Delayed Until 2024, by Filipe Espósito, 9to5Mac

According to Kuo on Twitter, Apple “will likely cancel or postpone the mass production plan for the 2024 iPhone SE 4.” The analyst claims that the reasons include low demand for entry-level and mid-range iPhone models, such as the current 3rd generation iPhone SE, iPhone 13 mini, and iPhone 14 Plus.

Bottom of the Page

For all the M1- and M2-based Mac computers Apple have launched, the company's emphasis on the silicon chips had always been about performance-per-watt.

So, I am a little surprised that the same strategy seemed to be at play with the Mac Pro too, if the rumors are to be believed. I expected raw power to be the yard stick for this computer, one that is expensive and one that is not for the rest of us.

Maybe Apple is not there yet?


Thanks for reading.