We’ve reached the end of the year, and just like last year that means it’s time for me to look ahead at what’s coming for us in 2023. These are my fearless predictions! Okay, maybe there’s a slight bit of fear. Don’t look directly into my eyes. I’m sensitive that way.
While this year’s Mac lineup was a little less than I expected–probably due to supply-chain issues–I suspect that’s going to result in a huge 2023 for the Mac. And on the iPad side, while I expect a quiet year, there’s still a wild card that might make a bit of noise.
A report from The Information highlights employee retention issues inside Apple’s silicon group, with some employees sourced citing extremely long hours and stressful workloads. Apple is currently embroiled in litigation with at least two startups, Nuvia and Rivos, who have poached dozens of engineers from Apple, and who Apple claims stole proprietary information about its chip designs.
The most interesting anecdote is the claim that Apple was working on a next-generation GPU for the iPhone 14 Pro, but an engineering design mistake was found late in development which meant the plans had to be scrapped.
Beginning next year, there will be one entertainment provider that receives more than $1 billion annually from Paramount, NBCUniversal, Fox, Disney, Amazon, and YouTube. Oh, they’ll also get about $50 million annually from Apple, which is paying the hefty fee to sponsor 20 minutes of content per year (the Super Bowl Halftime Show).
That provider is the NFL, and its product is very, very, very in demand.
I wonder if Google Wave or Google Reader was bought up during the NFL negotiation...
"Hey Google, if you ever abandon this Google TV thing, we will simply take back the rights."
"Don't worry NFL, this is a paid product."
"Nevertheless, let's make sure we ink something down."
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May there be peace on earth, and may there be peace in your heart. Merry Christmas, and thanks for reading.