It makes sense that Apple is prioritizing the premium end of the market because that’s where it has seen the most success. Premium, high-margin products can be hugely profitable if your image is right, and image is Apple’s trump suit. Conversely, a premium brand dabbling in the budget market is liable to undermine their image and in turn, reduce the appeal of their flagship devices. In difficult times, companies retreat back to their core business, and Apple’s core business is expensive high-quality tech.
Using sustainable wood detailing, the Oakywood Magsafe Collection provides aesthetically pleasing MagSafe docking stations that would be a great fit in the home or office of those who appreciate expert, handcrafted wooden carpentry from an eco-friendly brand.
An Apple spokesperson told The Post that the company is in touch with 911 call centers that are currently experiencing a spike in automated 911 calls due to the crash detection feature, and getting their feedback.
The spokesperson refused to respond to how the feature might be updated in the future to prevent Apple devices from making 911 calls when there hasn’t been a car crash.
I sure hope Apple is not abandoning lower-cost premium products. Like Mac mini and iPod shuffle. They are lower cost, but they are still premium products that commanded a higher price against competitor's lower-cost products. And Apple can do that because these products are still of better value.
However, yesterday's products are not premium. If Apple is canceling the iPhone SE line, I hope it has a lower-cost iPhone that can take the SE's place with today's technology. Not just selling an older iPhone. Or simply repackaging the older technology into a newer shell.
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Thanks for reading.