The Make-Connection Edition Monday, January 23, 2023

Streaming Services Have A ‘Recall’ Problem, by Matthew Belloni, Puck

Apple TV+, for instance, has some of the lowest brand affinity scores and recall rates among the streamers, despite being super-premium and connected to one of the most recognizable and admired brands on Earth, with the largest market cap. According to our survey, only 20 percent of respondents know Ted Lasso is on Apple TV+. That’s compared to, say, 50 percent who know that 1923 is on Paramount+, a very strong recall rate for a small-ish service. Keep in mind, Ted Lasso is the biggest hit show on Apple TV+, according to Nielsen, yet its recall rate is still low. That’s why Apple paid Chalamet more than it has ever paid a celebrity endorser (including athletes), according to a well-placed source: To help consumers make that specific connection.

Her Dad’s App Wasn’t Getting Attention. Her TikTok Plea Changed That., by Kyle Melnick, Washington Post

For three days, Megan Foulk watched thousands of people walk by her father, Jeff, without a glance. Jeff Foulk had traveled to Chicago to advertise his marine navigation app for iPhones and Androids, but few people stopped at his booth.

Feeling sorry for him, Megan secretly recorded onlookers ignoring her 62-year-old dad as he tried to distribute pamphlets. She posted the video on TikTok earlier this month with the caption, “Help blow up my dads boating app, he’s worked so hard on it and just wants people to try it out.”

The Love Affair With Vintage Computers, by Dan van Moll

I am writing this on a 33-years old Macintosh and I love it. But where are these deep feelings for yesterday's tech coming from?

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I am not nostalgia with old computers. Of course the Mac mini -- even though it has been 'obsoleted' by Apple Silicon -- is still very capable for all my typing and browsing and whatever. I do not want to use an old computer and have to go to the preference screen and disable stuff so that I can have decent frame rates in Marathon.

But, I am nostalgia of the classic Mac OS platinum theme - functional and pretty (enough).


Thanks for reading.