Apple chief executive Tim Cook is visiting India this week to launch the stores and meet the Prime Minister Narendra Modi as well as many business leaders to talk about the company’s growing commitment to India.
“At Apple, our mission is to enrich lives and empower people around the world,” said Tim Cook, Apple’s CEO, in a statement Monday. “India has such a beautiful culture and an incredible energy, and we’re excited to build on our long-standing history — supporting our customers, investing in local communities, and working together to build a better future with innovations that serve humanity.”
Apple BKC will offer a special Today at Apple series, “Mumbai Rising,” running from Tuesday, April 18 — the store’s opening day — through the summer. Bringing visitors, local artists, and creatives together, these free sessions featuring Apple products and services will offer hands-on activities that celebrate the local community and culture.
Apple BKC features more than 100 team members who collectively speak over 20 languages.
The mixed-reality headset will be the star of the show, but the annual conference will be packed with other products too. That includes new Mac laptops and the biggest update to the Apple Watch’s software since the first version was introduced in 2015, I’m told.
Apple has several new models in the works: a 15-inch MacBook Air, an updated 13-inch MacBook Air, an entry-level 13-inch MacBook Pro, a refreshed 24-inch iMac, the first Mac Pro with in-house chips and updated high-end MacBook Pro models. All of these should go on sale either this year or in early 2024. There are also two Mac Studio follow-ups planned, but their timing is less clear.
Apple Music Classical is a clear example of an app built by people who genuinely care about music. It’s an app that trusts you, the music listener, to know your mood, educate yourself about the nuance of specific pieces or movements, and immerse yourself in an artist’s works. It’s also a great starting point for balancing discovery with curation.
Apple Music Classical is proof that a better music listening experience can co-exist with the chaos of streaming recommendations. But will any other service learn from it? That’s the million-dollar question.
Rumors, like sausage and political policy, are a little less magical when you see exactly how they’re made, so join me on this journey inside the rumor mill. You may never look at them the same way again.
If Apple is going to introduce new Reality at the upcoming WWDC, yes, the keynote will be jam-packed.
However, I will not be surprised if the new VR/AR headset does not get introduced at all. Not because of technology or the rumored objections from the design team, but Apple may also want to be cautious in introducing new (expensive) platforms in the time of economic uncertainties.
What I will find surprising is if iPadOS does not gain lock-screen customization that is equivalent, if not more, than what we have on iPhones today.
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