Manufacturers now fear that Apple will use the popularity of the iPhone as a Trojan horse to seize control of the relationship between motorist and car, and relegate manufacturers to an afterthought.
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Roger Lanctot, the director of automotive connected mobility at Strategy Analytics, says more are likely to follow GM.
“Car makers and their suppliers cannot stand Apple. While Google is challenging to do business with, Apple is unbearable and inflexible. Car makers simply can’t stand doing business with the company and suppliers agree,” he says.
Full-screen media playback is perhaps the worst of the screens, with both Overcast and Apple Music showing how much work Apple needs to do here.
Apple has launched new firmware for eight of its products today. That includes all of its AirPods models (except gen 1), Beats Fit Pro, PowerBeats Pro, and its official MagSafe charger. [...] And Apple doesn’t share release notes detailing the changes that come with its new firmware.
The redesigned version of the Maps app that Apple has been rolling out worldwide since 2019 is now being tested in Taiwan, according to Apple Maps expert Justin O’Beirne. The refreshed look is not available to all Apple Maps users as of yet, and Apple has not officially announced it.
History may help here…
If car manufacturers are serious about not giving in to Apple's CarPlay, they need to be serious about creating their own alternatives, and they need to be serious about every aspect of the experience.
For example, you don't just make an MP3 player, and rely on Microsoft to provide the jukebox software, and rely on Rhapsody to provide the store. You need to be Zune, and make sure every aspect of the customer experience is top notch.
And, of course, don't be late with your Zune. Don't release your Zune only when Apple upgraded their iPods to iPhones.
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Thanks for reading.