The Finally-Abated Edition Friday, May 5, 2023

Apple’s Latest Earnings Show The Mac Slumping And Services Soaring, by Chris Welch, The Verge

Apple surpassed Wall Street expectations and said it had reached an all-time high in services revenue and set a new March quarter record for iPhone revenue in a report on its second quarter earnings on Thursday. The numbers show continued demand for the iPhone 14 lineup even as substantial upgrades (including USB-C connectivity) approach this fall. But Apple’s other divisions, including Mac and iPad, were down year over year.

Apple Reports Better-than-expected Quarter Driven By iPhone Sales, by Kif Leswing, CNBC

IPhone revenue increased 2% during the quarter that ended April 1, suggesting that parts shortages and supply chain issues that had hampered the product for the last few years — including an iPhone factory shutdown late last year — had finally abated.


Cook also said that Apple was not planning layoffs like those that other big tech companies have started over the past year. "I view that as a last resort and, so, mass layoffs is not something that we're talking about at this moment," he said.

Apple's 'Parade Of Horribles' Is Actually Pretty Great, by Jason Snell, Macworld

It’s become clear that the Mac and iPad are victims of their own recent success, at least when it comes to sales trends: both products sold well during the early days of the pandemic, and the Mac also got a huge sales boost due to the arrival of Apple silicon. But with those days behind them, both products have to live up to the “tough compare” of last year’s second quarter, where the first Apple silicon MacBook Pros and the M1 iPad drove sales that this year’s models simply couldn’t match.

I wouldn’t worry about it too much, iPad and Mac fans. Both products are selling at levels never seen before the last couple of years, and there’s a lot of growth in the installed base of both.

Tim Cook Responds To Rise Of ChatGPT, Says AI's Potential Is 'Very Interesting', by Joe Rossignol, MacRumors

Cook said Apple has already integrated artificial intelligence and machine learning across several of its products and services, pointing out features like Fall Detection, Crash Detection, and the ECG app on the Apple Watch. He added that Apple will continue to weave artificial intelligence into its products on a “very thoughtful basis.”

This Is Tim: Apple’s Q2 2023 Analyst Call, Transcribed, by Six Colors

We have a deep sense of mission here at Apple. We believe in the power of innovation to build a better world. We are determined to do our best work on behalf of our customers and to give them the tools that can enrich lives. So we will manage for the long term, just as we always have, with our eyes to the horizon, with limitless creativity, and with a deep belief that we can achieve anything we put our minds to.

In The Dark

The Downfall Of Brydge: iPad Keyboard Company Folds, Leaving Staff Unpaid And Customer Orders Unfulfilled, by Chance Miller, 9to5Mac

Brydge, a once thriving startup making popular keyboard accessories for iPad, Mac, and Microsoft Surface products, is ceasing operations. According to nearly a dozen former Brydge employees who spoke to 9to5Mac, Brydge has gone through multiple rounds of layoffs within the past year after at least two failed acquisitions.

As it stands today, Brydge employees have not been paid salaries since January. Customers who pre-ordered the company’s most recent product have been left in the dark since then as well. Its website went completely offline earlier this year, and its social media accounts have been silent since then as well.


I Never Knew You Could Use An iPad For Mindfulness, Until Now, by Ian Dean, Creative Bloq

While you can get the best mindfulness apps targeted at relieving stress what I've discovered is there are everyday tools on iPad that can help boost creativity without really having to spend much money or invest too much time. These are everyday apps that have hidden functions that can help clear your mind and improve self expression.

DistroKid – 'The World’s Largest Distributor Of Independent Music' – Launches On iPhone Today, by Justin Kahn, 9to5Mac

DistroKid – “the world’s largest distributor of independent music” – is taking its platform to mobile starting right now. Previously only available on the browser, the all-in-one indie music distribution service is easily the most affordable and hassle-free service I have ever used, and things are about to get even more convenient for folks looking to make use of its services on mobile.


25 Years Ago, We Met The Mac That Changed Everything, by Dan Moren, Macworld

In 2023, Apple is sitting on top of the world. At times ranked as the most valuable company around, its influence in technology and media–and even some realms beyond–exceeds almost any other single corporation. But it wasn’t always that way, and much of where the company is today can be attributed to a product released 25 years ago: the original iMac.

Emmys Deny Apple’s Petition To Move ‘Schmigadoon’ From Comedy Series To Scripted Variety Category , by Clayton Davis, Variety

The TV Academy has denied the petition for Apple’s “Schmigadoon!” to move from submitting for outstanding comedy series to the scripted variety category, Variety has learned exclusively.


While the sophomore season received positive reviews from critics, it will still have to fight for one of the eight spots in outstanding comedy series where two tentpole Apple series are already competing — the two-time winner “Ted Lasso” and the freshman dramedy “Shrinking.”

Katie Cotton, Who Helped Raise Apple’s Profile, Dies At 57, by Richard Sandomir, New York Times

Ms. Cotton, who built a culture of mystery by saying relatively little, if anything, to reporters, joined Apple in 1996 and began working with Mr. Jobs the next year, soon after he returned to the company after 12 years away. Apple was in poor financial shape at the time, but Ms. Cotton worked with Mr. Jobs to engineer a striking turnaround.

Together they crafted a tightly controlled public relations strategy as the company recovered from steep losses and turned out one successful product after another, including the iMac desktop computer and innovative digital devices like the iPod, the iPhone and the iPad.

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On hindsight, back then, I shouldn't have need to rush out and buy a USB floppy drive for my iMac. :-)


Thanks for reading.