Just under a month ahead of WWDC, Apple has started notifying winners of this year’s Swift Student Challenge, with applicants able to check their status on Apple’s website. The lucky winners receive exclusive WWDC 2023 outerwear, AirPods Pro, a customized pin set, and one year of membership in the Apple Developer Program.
While the Final Cut Pro and Logic Pro subscriptions make perfect sense on the iPad Pro, where people are less willing to spend hundreds of dollars upfront on a single app, it’s hard not to see the move as a sign of things to come.
For Apple, it may be time to consider switching the Mac apps to subscription pricing. Microsoft and Adobe already enjoy subscription revenue from Mac app customers. Apple is missing a revenue opportunity.
Pro camera mode, which Apple showcases on its Final Cut Pro for iPad preview page, brings manual controls beyond anything we’ve seen with the stock camera app implementation on iOS or iPadOS.
Apple’s upcoming AR/VR headset could run the Final Cut Pro and Logic Pro software that Apple created for audio and video professionals, Bloomberg’s Mark Gurman said today.
Here are other ways to get the forecast when your phone’s weather app goes down.
As a consumer microcomputing market began to flourish, developers became alert to the risks software piracy posed to their burgeoning industry. If no one paid for software, they worried, who would bother to write it, and how would the industry grow?
Thus began the drama of copy protection, an industrial loss prevention practice wherein companies used a combination of hardware and software techniques to scramble the data on software media formats, typically 5.25-inch floppy disks, so that copying the disk was no longer possible by conventional means. While the goal of this subtle bit of friction was to throttle piracy, it also prevented users from creating backup copies of software they legally owned, or otherwise accessing the code itself.
I wonder which is more important to Apple, to impress upon us that the iPad Pro is a great workhorse machine, or to impress stockholders that Apple has more revenue streams that it can create.
If it is the latter, then perhaps all the Pro apps on macOS will be next in line to switch over to subscription pricing. I'm not using any of these pro apps (except Xcode), but I am worry subscription pricing for iWork is in Apple's crosshair.
Thanks for reading.