The Business-Size Edition Monday, July 10, 2023

Apple’s Vision Pro Will Take Far Longer Than iPad, Watch To Spur Big Revenue, by Mark Gurman, Bloomberg

If Apple hits the low-end of that range at an average sales price of $3,700 — incorporating optional prescription lenses and extras — that’s about $1.5 billion in revenue in year one. To become an iPad-sized business, the category would have to grow by 20 times to about 8 million units annually.


But even if a cheaper version comes in at $1,500 to $2,000, I think most people will still opt for the safer pick: the Mac, an iPad or other existing devices. And that will be the case for most consumers until Apple can get the product down to the price of an iPhone and into a form closer to a pair of eyeglasses.

An Alerting Vista Of Sonoma, by Craig Hockenberry,

It’s like having your check engine like go off the next time you start the car, and the diagnostic code being removed by the time you get to the repair shop. Developers reaction to these reports will be the same as your local mechanic: “I don’t know what’s wrong. Good luck.”


Apple Promotes Long Battery Life And Crash Detection In Two New iPhone 14 Ads, by Tim Hardwick, MacRumors

Apple has shared two new ads on its YouTube channel, one promoting the long battery life of the iPhone 14 Plus and the other using the iPhone 14 Pro to highlight Apple’s Crash Detection feature.

Limited-Edition Beats Fit Pro In Collaboration With Fragment Design Now Available, by Tim Hardwick, MacRumors

Beats has collaborated for a third time with fragment design founder Hiroshi Fujiwara for a monochromatic limited-edition version of Beats Fit Pro earbuds.

This Powerful App Shows Everything About Your iPhone, iPad, Or MacBook's Battery, by Adrian Kingsley-Hughes, ZDNet

Using this tool, you can quickly and easily find the age of your devices and their batteries, how many times the battery has been recharged, current battery health, and a lot more.


A Visual History Of The Computer, From IBM’s Simon To Apple’s iMac, by Elissaveta M. Brandon, Fast Company

The computer has come a long way since it was first invented in the late 1800s. Once a mind-boggling network of machines big enough to fill entire rooms, the computer today is so tiny it can be squeezed inside a smart watch or a VR headset. But in between those extremes, there is a wealth of innovations.

That wealth is portrayed in a new book by graphic designers Jens Muller and Julius Wiedemann, and published by Taschen. Simply titled The Computer, the 500-page tome is an exceptional survey of the digital age and how it has shaped our world over the past two centuries. “The main evolutionary part is that the computer gets smaller and smaller, and I think the next logical next step is that computers literally disappear,” says Muller.

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The first 'computer' that I really wanted was Speak & Spell. Of course, I didn't get it because my family was not rich.

And I don't think that was really a computer, wasn't it?


Thanks for reading.