According to three people with knowledge of the terms, Apple offered the members a five-year deal with an annual base rate of $23 million per school (a subsequent counteroffer lifted it to $25 million), with incentives based on projected subscribers to a Pac-12 streaming product akin to Apple’s MLS League Pass.
At 1.7 million subscribers, the per-school payout would match the $31.7 million average that Big 12 schools will reportedly receive from ESPN and Fox beginning in 2025. But Kliavkoff encouraged the room to think much bigger — at 5 million subscribers, the schools would eclipse $50 million per year, closer to the deep-pocketed SEC and Big Ten than the ACC or Big 12.
“(The Apple deal) was not the deal that we had been discussing just days before, and it was not going to secure (our future),” Washington president Ana Mari Cauce told reporters Saturday. “When you have a deal that people are saying one of the best aspects of it is, ‘you can get out in (three) years,’ that tells you a lot.”
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