The Accounting-Strategy Edition Saturday, October 7, 2023

How Apple Made Its First 'Carbon Neutral' Product, by Catherine Clifford, CNBC

In order to call its watches "carbon neutral" without being able to eliminate all of the emissions associated with making the watches, Apple bought carbon credits to compensate for the remaining 8.1 kg of emissions, or about 22% of the total footprint of making a watch.


Barbara Haya, director of the Berkeley Carbon Trading Project at the Goldman School of Public Policy at University of California at Berkeley, said Apple deserves to be celebrated for the significant emissions reductions it achieved in changing its operations, but Haya also said she wishes Apple had avoided the term "carbon neutral" in its communications about its work.

She argues consumers would be better served by Apple publicly bragging about its 78% emissions reductions instead of trying to tell consumers that their product is actually "carbon neutral." Even if the carbon credits Apple buys are of the highest quality, carbon credits are, by their very nature, an accounting strategy. There are 22% of emissions that Apple could not abate, and Haya commends Apple on that transparency.


Apple Shares 'Shot On iPhone 15 Pro' Ad Featuring Olivia Rodrigo, by Joe Rossignol, MacRumors

Apple today shared a new "Shot on iPhone 15 Pro" ad starring singer Olivia Rodrigo on its YouTube channel in Canada. The video provides a brief behind-the-scenes look at a music video that Rodrigo and her team shot entirely on the iPhone 15 Pro.

Mophie's New 15W 3-in-1 MagSafe Charger Stands Out With Telescoping Design, by Rikka Altland, 9to5Toys

The refreshed 3-in-1 design takes a far more vertical approach with a telescoping mount that that can extend out of the base.


Cork Girls Win Global Technovation Competition For Their Wellness App, by Vish Gain, Silicon Republic

So how does a team of young 14-year-olds who have never coded before end up creating an award-winning app built using an iPad? The answer lies in a little bit of help from mentors and, of course, the internet.


Apple’s Stealth Power Is Changing How You Buy Books, Too, by Shira Ovide, Washington Post

Spotify says that it’s trying to give you a new alternative to Audible — but that some of its audiobook features and marketing are quashed by Apple’s restrictions.

Bottom of the Page

And now, my semi-regular reminder that the store over at Apple Books here is only 'selling' public domain titles.


Thanks for reading.