So Apple has prepared its most sophisticated sales pitch ever, including a demo lasting up to 25 minutes — longer than it takes to watch your favorite sitcom.
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The Vision Pros in Apple retail stores also will be preloaded with various third-party apps that are launching with the device next month. The goal of the demos is giving users an experience that’s compelling but not exhausting — ideally leaving them itching for more.
Not having bfloat16 support in hardware isn’t the end of the world, nor does it mean your M1 Mac is already obsolete. What it does mean, though, is that as more and heavier AI is rolled out in the coming years, some of those features will run noticeably more slowly on it.
Apple Inc. is offering discounts of as much as 500 yuan ($70) on its latest iPhones in China for the first time in years, a rare cut that may deepen fears about dwindling demand for its marquee device.
Apple quietly introduced the savings on its official Chinese website on Monday. The deal runs from Jan. 18 to Jan. 21 ahead of the Lunar New Year shopping season, and the iPhone discount is equivalent to about 5% off its top-of-the-line gadget.
So, here’s my tip: Instead of expecting yourself to be an expert all the time, embrace an identity as a voyager on your professional adventure.
As it does every year on Martin Luther King Jr Day, Apple has devoted its homepage to remembering and honoring the US civil rights pioneer.
But privately, reactions to the change have ranged from mild annoyance to legitimate alarm. Some advertising deals were inked under the assumption that shows had audiences they no longer have. The update also means that some shows could struggle to meet minimum download agreements. The fact that no major podcasts would talk about how much they lost is a sign that many big shows arenât ready to admit how much their audiences have shrunk.
I hope Apple will not just be showing off big-name third-party visionOS developers in the Apple Vision Pro demo, but will also include indie developers as well as weird, unexpected visionOS apps.
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