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The Absolutely-Incredible Edition Wednesday, March 27, 2024

WWDC 2024 Scheduled For June 10–14, by Adam Engst, TidBITS

It will again be free and entirely online, although Apple is also hosting a special event at Apple Park on the first day for some lucky developers who request to attend. Unlike last year, Apple doesn’t say how attendees will be selected.

WWDC 2024: June 10–14, by John Gruber, Daring Fireball

“Absolutely Incredible” with capital letters. No idea what that could mean. A true puzzle for the ages.

Apple Set To Unveil AI Strategy At June 10 Worldwide Developers Conference, by Mark Gurman, Bloomberg

Apple’s artificial intelligence strategy will include a slew of new proactive features to assist users in their daily lives.

The company is not planning to debut its own generative AI chatbot, though. Instead, Apple is holding talks with potential partners like Alphabet’s Google and OpenAI to supply generative AI services, Bloomberg News has reported.

Apple Launches New Developer YouTube Account To Share WWDC 2024 Videos, by Juli Clover, MacRumors

In preparation for WWDC 2024, Apple today launched a new Apple Developer YouTube account, which will be used to share WWDC sessions and events that developers can follow along with.

Apple has seeded the new account with a selection of videos from WWDC 2023, and this gives us an idea of the kind of content that we can expect to see during the ‌WWDC 2024‌ season.

Apple To Announce 2024 Swift Student Challenge Winners On March 28, by Juli Clover, MacRumors

The annual Swift Student Challenge asks students to create an innovative coding project using the Swift Playgrounds app.

Recent ‘MFA Bombing’ Attacks Targeting Apple Users, by Brian Krebs, Krebs on Security

Several Apple customers recently reported being targeted in elaborate phishing attacks that involve what appears to be a bug in Apple’s password reset feature. In this scenario, a target’s Apple devices are forced to display dozens of system-level prompts that prevent the devices from being used until the recipient responds “Allow” or “Don’t Allow” to each prompt. Assuming the user manages not to fat-finger the wrong button on the umpteenth password reset request, the scammers will then call the victim while spoofing Apple support in the caller ID, saying the user’s account is under attack and that Apple support needs to “verify” a one-time code.

Apple In EU

Apple Turns To Longtime Steve Jobs Disciple To Defend Its ‘Walled Garden’, by Aaron Tilley, Wall Street Journal

Schiller’s strident advocacy is emblematic of Apple’s internal rancor over the fight, which many see as an existential challenge to the “walled garden” of controlled and connected devices and software that dates back to Jobs, the company’s co-founder.

Other Apple executives including Chief Executive Tim Cook have also defended its approach. Cook, who often allows lieutenants to handle their areas of responsibility, defers to Schiller on some App Store matters, people familiar with the company said. Schiller oversees the App Store alongside marketing head Greg Joswiak and services chief Eddy Cue, but Schiller has acted as its most prominent advocate.

Who Wins When Regulators Take On Apple? Maybe No One, by Jason Snell, Macworld

Unfortunately, a lot of the players in the DMA case seem to be squabbling over which company gets more of the money. Epic Games doesn’t want to pay 30 percent to Apple, but not to give it back to the users, Robin Hood-style–it wants the money for itself. It’s a for-profit corporation, after all. The same goes for Spotify and all the rest. Their goal is to change Apple’s ways so that it’s easier for them to make money without Apple getting in the way.

[...]

My point is, will all this reform really mean consumers pay less? Or is this just a squabble about which corporation gets to book a larger average revenue per user?

The EU’s Share Of Apple’s Global Revenue, by John Gruber, Daring Fireball

It would be a mess, to be sure, but the DMA has already made doing business in the EU a mess for Apple and the other designated gatekeepers. But one can make the case — as Eric Seufert has — that American companies have to at least consider the fact that doing business in the EU isn’t worth the risk of fines so vastly disproportionate to the revenue they generate in the EU.

Apple In Courts

New Antritrust Suit Against Apple Looks Like An Ankle-biter To Me, by Adam Lashinsky, Washington Post

Yet these transgressions ignore two realities. First, developers want to be on the iPhone, and no one is holding a gun to their head to do so. It is well known in Silicon Valley that you develop first for the iPhone — that’s where the money is — and then for Android.

The second reality is that Apple has plenty of competition, much of which it enables to work with its ecosystem. For example: I am a committed Windows and Outlook user, so I use a PC, even though Apple has programs to run Windows and Outlook on Macs. At the same time, I’ve been an iPhone and iPad user for years. I don’t own an Apple Watch, but my beloved, inexpensive Fitbit talks just fine to my phone. And though my daughter and I tease my Android-using wife for ruining our iMessage threads, I spend tons of time in various WhatsApp groups — on my iPhone.

Apple's Practical Fight, by M.G. Siegler, Spyglass

If Apple starts making all the changes to that model, that revenue is at risk. And Apple, already now being viewed as moving from a growth stock to a legacy, dividend-paying stock, fears falling even further in the eyes of Wall Street.

Boohoo, poor $2T company that was a $3T company, right? Who cares? Well, presumably all the 401ks and pension funds that own Apple stock. I don't think it's a stretch to say that Apple has probably been the most important stock in the world the past couple of decades. So this isn't all about the company needing to get bigger for bigger's sake, there's decidedly more weight behind this pressure.

Stuff

Find Any Photo In Lightroom With The AI-Powered Peakto Search Plugin, by Jeremy Gray, PetaPixel

Cyme, the developer behind the AI-powered macOS photo cataloging app Peakto, has announced a new plugin for Adobe Lightroom that enables photographers to search for specific images and videos in their catalog, no matter how big or disorganized.

Belkin BoostCharge Pro 2-in-1 Dock With MagSafe Review, by Simon Jary, Macworld

The Belkin BoostCharge Pro 2-in-1 Dock follows the tradition of long-winded names from the Apple-centric tech-accessory company but it’s the minimalist design that sets the aesthetic pulse racing.

Notes

Apple Pursuing Ways To Launch TV+ And More In China, Report Says, by Chance Miller, 9to5Mac

The Information now reports that Apple has reached a key deal with Tencent to make a number of China’s most popular apps available on Vision Pro.

The report also makes mention that Apple is “pursuing” ways to launch its own content services, like Apple TV+, in China.

iPhone Shipments In China Fell 33% In February, State Data Show, by Bloomberg

The government figures showed foreign brands shipped only about 2.4 million smartphones last month, which was affected by the later timing of the Lunar New Year. Apple accounts for the vast majority of those shipments, as the only overseas player with a meaningful market share. The February decline marks a second consecutive month of lower shipments. In January, the company shipped a total of roughly 5.5 million units, or about 39% fewer handsets than in the prior year, according to China Academy of Information and Communications Technology figures.

Happy Birthday APFS, 7 Years Old Today, by Howard Oakley, The Eclectic Light Company

Although APFS has certainly had its moments over the last seven years, Apple’s gambles have paid off, and proved key to the success of Apple silicon Macs. Had there been no APFS, many of the fundamental technologies like Secure Boot and the Signed System Volume (SSV) would have been far tougher if not impossible to implement. Macs and Apple’s devices had been in dire need of a modern file system for years; while there was a time when it looked as if that could have been ZFS, in 2014 Apple decided to write its own file system from scratch, with Dominic Giampaolo as lead engineer.

Bottom of the Page

All I wanted to add a few lines to my hobby project and call it a day. But the simulator refuses to run. And the error message dialog box was less than useful to me. And StackOverflow wasn't working for this problem.

In the end, I went in to delete all the simulators one by one, and launch a new one. Seems to be working now, I think.

Now, what was the few lines I wanted to add…

~

Thanks for reading.