MyAppleMenu

The Serious-Sales-Operation Edition Wednesday, July 17, 2024

Taboola To Sell Ads For Apple, by Sara Fischer, Axios

Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios.

[...]

The deal is also a recognition from Apple that growing its ad business will require a serious sales operation — one that, if Apple doesn't build internally, will need to be outsourced.

Taboola + Apple News? No Thanks, by Om Malik

For over a decade, I have been critical of Taboola (and its one time rival, Outbrain), equating them to the internet’s venereal disease that never goes away. No way I want to pay to let Taboola and its terrible advertising re-enter my information streams.

Apple’s decision to strike a deal with Taboola is shocking and off-brand — so much so that I have started to question the company’s long-term commitment to good customer experience, including its commitment to privacy.

Buying From Apple

Apple Store App Updated With Refreshed Design, New 'Go Further' Tab, More, by Chance Miller, 9to5Mac

After updating, you’ll see a redesigned navigation bar at the bottom with For You, Products, Go Further, Search, and Bag. The new Go Further tab, for example, is meant to show you information about the products you already own and how to use them.

Apple Lists Products Eligible For Sales Tax-Free Holidays In 8 U.S. States, by Joe Rossignol, MacRumors

Sales tax holidays provide a limited-time opportunity to purchase select Apple products online or in stores without paying sales tax. Eligible products and price limits vary from state to state, with complete details outlined on Apple's website.

Stuff

Apple Launches New Safari Ad Campaign: 'A Browser That's Actually Private', by Juli Clover, MacRumors

Apple today shared a new privacy-focused Safari ad, which is designed to highlight the ways that Safari protects user privacy compared to other browsers.

Special-Edition Beats Solo 4 Headphones Celebrate 15th Anniversary Of Minecraft, by Eric Slivka, MacRumors

Apple's Beats brand has done a number of collaborations over the years with fashion designers, artists, and even Disney, and the latest partnership is with Minecraft for special-edition Beats Solo 4 headphones in recognition of the game's 15th anniversary.

Notes

Apple Is Convincing Wall Street It Knows How To Market AI, by Hamza Shaban, Yahoo Finance

By relentlessly highlighting everyday use cases, Apple has managed to wrangle the more hysterical promises of AI into something approachable (and monetizable) inside its ecosystem.

Resident Evil 7 Is The Latest AAA Port To Flop On iPhone, by Zack Zwiezen, Kotaku

New data shows that Resident Evil 7, which was recently ported to iOS devices, was purchased and downloaded by less than 2,000 players, yet another example of big games failing to succeed on Apple’s powerful portable devices.

[...]

These AAA games were designed to be played for hours and hours, often in a comfy chair or couch, with a controller or keyboard and a big screen. And that’s just not the experience you get with a phone.

Apple Helps Launch Bay Area Housing Innovation Fund To Expedite Construction Of Hundreds Of New Affordable Homes, by Apple

Apple is teaming up with the San Francisco Housing Accelerator Fund, Sobrato Philanthropies, and Destination: Home — all experts in affordable housing development — to launch the new Bay Area Housing Innovation Fund. This fund, which will make targeted, favorable loans to advance affordable housing development, is part of Apple’s broader $2.5 billion commitment to address housing affordability in communities across California.

Bottom of the Page

Can Apple be considered to be serious about something it outsources?

~

If I made an appointment for a delivery to arrive between certain hours on a day, and the delivery arrived before the agreed-upon hours, but I am at the location anyway at that hour to receive that delivery... do I have anything to complain about? (Honestly, I am having mixed feelings.)

:-)

~

Thanks for reading.