As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running “Shot on iPhone” campaign.
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The series includes a 6-year-old Indian striker who was named the best player at the 2024 PPJ Sari Cup in Helsinki and a 6-year-old golfer who was the youngest player in the 2023 Singapore Junior Development Tour tournament.
Apple this week updated the Apple Maps app in Paris in preparation for the 2024 Summer Olympics, which are set to begin on Friday, July 26. All permanent venues, such as the Parc de Princes and Centre Aquatique Olympique, are displayed as custom, hand-built 3D landmarks.
A sense of competition can be similarly disruptive. When we engage in social comparison and fear the judgment of others, Christensen says, we create a “really stressful state for the body and brain to be in, and that will not be conducive to flow”. Taking small steps – and celebrating our progress without looking for others’ validation – will be much more likely to increase our engagement over the long term. They say that slow and steady wins the race – but, if we are to feel flow, we need to avoid a sense of rivalry altogether. “The process is what matters,” says Christensen.
She is adamant that we can all build our ability to enter the flow state. “It’s a skill – you can learn it.” She believes that her own quest to find flow has led to something of a personal transformation. “I have photos from before and after, and I can see the difference,” she says. “I became a new me through this.”
It doesn’t take a distinguished physicist with a literary hinterland to see that right now Google search looks both deeply vulnerable and totally unstoppable. How can we be sure the company really has our interests at heart? And can we still trust it to tell us the truth?
Good luck to all Olympians. May there be no CrowdStrike updates in the next few weeks.
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