By the time I was done with “Submerged,” I was convinced that Berger is a very talented director who knows how to adapt his skills to a different format. There are no quick takes in “Submerged”—I’d wager the average length of a shot is multiple times longer than your regular 2024 blockbuster—because quick takes are disorienting in the immersive format. Instead, Berger allows shots to linger, occasionally toggling between one shot and its reverse angle, which allows a perspective shift without a complete loss of the understanding of the scene’s geography.
Watching the film, you become very aware there’s no one else experiencing this with you. There’s no one else gasping at harrowing moments. There’s no one to lock eyes with, as if to say “Whoa, did you see that, too?” If you were to SharePlay this, you’d just see the ghostly Persona of a friend who isn’t actually there. And then you’d miss out on the whole immersive aspect. When you think about it that way, Submerged is something you have to experience alone.
Apple has a variety of new content captured in Immersive Video that’s releasing throughout the rest of 2024.
Ultimately, it’s not just about staying connected; it’s about being prepared for whatever life might throw your way. Messages via satellite provides essential connectivity that lets you reach out for help or comfort wherever you find yourself, whether you’re hiking in remote areas, traveling through cellular dead zones, or facing a natural disaster that has knocked out local infrastructure. If you’re still on the fence about upgrading to iOS 18, consider this a nudge.
Ticketmaster announced that it will be the first ticketing company to take advantage of new features that arrived in Apple Wallet with iOS 18. According to a blog post from the business, Ticketmaster tickets viewed in the Apple app can show enhanced information such as venue maps, parking directions, local weather forecasts and recommended listening from Apple Music. Teams and event spaces can also choose to add links to their own apps or websites that customers can access from their Wallet tickets.
The question to ask is, “Is this what users want and expect?” Sometimes it really is that simple. I’m not sure it’s ever worth asking “Is this what growth-hacking VC-backed social-media app makers want?”
In a social media post today, Apple CEO Tim Cook said that Apple will be making a donation of an undisclosed amount to Hurricane Milton relief efforts.
Apple has opened a new applied research laboratory in Shenzhen, China, marking a significant expansion of its research and development capabilities in the world's largest smartphone market. The facility, which began operations on Thursday, is located in the Hetao Shenzhen-Hong Kong tech cooperation zone.
Now, how will Apple get Submerged out to people who are voting on the Oscars and Emmys? Bribe them with a Vision Pro?
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Thanks for reading.