He explained that Apple is often looking at multiple sources to find the best, most reliable data, but that speed and how quickly it can be delivered is also key. “We’ve nearly eliminated the latency from what we received from a provider to getting it down to your screen," said Mahonchak, which is how Apple Sports levels up the experience compared to competing apps.
It's also how, as mentioned above, the Sports app can sometimes be a little too quick, especially if you're watching the live broadcast. The good news is you can easily dismiss it, but if you're actually at the game, it will be more in line and can provide some guidance if you're trying to figure out an exact call.
Apple TV+ has come a long way since its bumpy launch a bit more than five years ago. Yet it remains fairly lean as an offering, despite now costing $10 a month on a stand-alone basis (up from $5 at launch). Without the serendipity of third-party titles luring viewers, as is the strategy for Netflix, Peacock, Max and others, can Apple deliver enough sticky new seasons of its popular originals, or add other titles on a monthly frequency in order to minimize churn?
Making advertisement-supported products -- as sort-of admitted by Mr Eddy Cue recently -- is not Apple's strong suite.
Which makes me wonder how Apple will do advertisement in Apple TV+? Will it be something like iAd, a high-end product that nobody buys, or something like News+, a low-end product that nobody likes?
Personally, I'll probably not downgrade to an ad tier over at Apple TV+. I'll rather subscribe to less services than paying for a cheaper but with advertisement tiers. If things get more expensive in the future, I'll drop other subscriptions first than Apple TV+. Unless Apple started churning out lower-quality shows.
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Thanks for reading.