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The Reliable-Sign Edition Monday, January 20, 2025

iPhone SE Inventory 'Quickly' Dwindling At Apple Stores Ahead Of New Model, by Joe Rossignol, MacRumors

In his Power On newsletter today, Bloomberg's Mark Gurman said iPhone SE inventory is "quickly" dwindling at a "large number" of Apple Store locations in the U.S., and he believes this is a "reliable sign" that a new model is on the horizon.

Apple CFO Denies Company Enjoys 75% Margin On Its App Store, by Alistair Gray, Financial Times

In his witness statement, Parekh said Apple “cannot allocate all indirect costs to specific products or services”. He added: “Any attempt to allocate these types of costs would involve imprecise and subjective judgments.”

Apple Celebrates Tet With New ‘Shot On iPhone’ Music Video Starring Gen Z Artist Wren Evans Via TBWAMedia Arts Lab, South East Asia, by Adam Shaw, Campaign Brief

The video celebrates Wren’s love for music, pride in Vietnamese creativity and inspires others to follow the creative path too. The end effect is a fresh and honest expression of Vietnam’s culture of creativity.

In China, Social Media Apps Are Changing How People Buy And Read Books – Selling More Than Physical Bookshops Do, by Xiang Ren, The Conversation

The deep integration of social networking, online sales and digital reading in China points towards a book world that is led by readers and centred on social media platforms. Could “social reading”, as shaped by China, become a wider trend?

These innovations undoubtedly stem from China’s unique conditions: the domination of super apps and its vibrant mobile reading culture. But they provide a vision of what the future of reading may look like: deeply connected with social networking and digital life. And a book business that is increasingly linked to social media – even becoming an integral part of its ecosystems.

Bottom of the Page

After upgrading my iPhone from 12 mini to 16 Pro, I've find that the battery can comfortably last the entire day for me. For that, I am glad.

My iPhone now joins my MacBook Air as another device that I don't have to worry about charging in the middle of the day.

My Windows 11 laptop at work, though, couldn't even last through a three-hour morning meeting that other day.

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Thanks for reading.