Chief Executive Officer Tim Cook has lost confidence in the ability of AI head John Giannandrea to execute on product development, so he’s moving over another top executive to help: Vision Pro creator Mike Rockwell. In a new role, Rockwell will be in charge of the Siri virtual assistant, according to the people, who asked not to be identified because the moves haven’t been announced.
Rockwell will report to software chief Craig Federighi, removing Siri completely from Giannandrea’s command. Apple announced the changes to employees on Thursday following Bloomberg News’ initial report.
The suit is the latest fallout from the company's acknowledgment that key features, including an enhanced Siri, won't ship until far later than originally planned.
I can only guess that Gurman hinted at his sourcing in the passage above: Tim Cook must have announced these changes at the Top 100 retreat this week, and at least two of those attendees leaked the news to Gurman. Unprecedented.
Since they were first enabled last year, I have frequently found Apple Intelligence’s notification summaries for emails to be something less than helpful. Here are some I spotted in just the past few days.
Writing on scripts for season three has already been underway for some time. Executive producer and director Ben Stiller has promised fans that there won’t be a three year wait this time between seasons, although filming on season three has not yet commenced.
Apple announced the renewal news today with a Twitter collaboration between Ben Stiller and CEO Tim Cook, who tweeted that Season 3 of Severance is available upon request.
Are you watching blurry YouTube videos? You're not alone. YouTube has acknowledged that some users are experiencing issues with videos playing back at unexpectedly low quality.
But after spending time on these other platforms, it’s clear that tvOS desperately needs an update. There needs to be a single interface for everything, including launching apps. Apple needs to be more aggressive about generating “For You” lists that are based on real on-device behavior and aren’t laughably weighted toward Apple TV+ originals.
More broadly, there just needs to be more content from third-party apps. Yes, we get it, you have your own content—but you’re also the platform owner and it’s your job to showcase content across all of the apps on your platform.
From the outside, we of course will not know what are the problems with getting the new Siri out of the door. It may be technology; or it may be setting expectations, or prioritizations, or it may well be any other little thing you get to learn about in Project Management 101.
Perhaps Apple will come out and explain why in the upcoming WWDC. Perhaps no words will be said.
Nevertheless, I think we may have some inkling between now and what is finally released in the upcoming year.
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Thanks for reading.