Apple today announced it has renewed two acclaimed comedy series, with Trying and The Studio each set to return for an additional season on Apple TV+.
“We’re thrilled to be making a second season of The Studio,” Rogen and his Point Grey Pictures partner Evan Goldberg said in a statement. “We’re looking forward to taking the lived experience of making season one and immediately putting it into season two, then repeating that loop for ten more seasons. And, we’re excited to keep all our industry friends and colleagues guessing as to when one of their personal stories will stream on Apple TV+.”
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Such international regulatory alignment signals the end of an era for Apple, whose business model thrived precisely because of fragmented global policies. Apple adeptly leveraged differences between jurisdictions to maintain strict control over its ecosystem, extracting billions in revenue. But regulators worldwide are now converging around the principle that platform control should not equate to monopolistic gatekeeping.
I am delighted that there will be a second season of The Studio, and I hope the quality keeps up.
I am also delighted that there will be another season of Trying. This is not at the same level of The Studio creatively and technically, but nevertheless it is also a wonderful show. If you haven't watch it, do give it a… well… try.
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Thanks for reading.