Reporting before the keynote rarely captures everything that Apple has planned at its presentations, but the reliable information we've seen so far is that Apple will keep the focus on its software this year rather than using the keynote to demo splashy new hardware like the Vision Pro and Apple Silicon Mac Pro, which the company introduced at WWDC a couple years back.
What’s a beleaguered tech CEO to do in times like these? [...] This is a strong indicator that Apple will choose the more familiar option: project confidence and keep smiling.
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The trouble is, I don’t think it’ll be enough this time. Apple’s force of personality has sustained it through past missteps, but I don’t think the same playbook will work through the current crisis.
Starting with a clean slate, it’s a relatively straightforward process. But local accounts on Macs, FileVault, personal Apple IDs, users who work on multiple Macs and other legacy hangovers make everything much more complicated. The reality is that there will be patchwork of systems that must work together, regardless of whether you’re starting fresh or developing a modernization/transition project.
Welcome back, the word 'beleaguered' in an article about Apple.
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